Influencer Marketing Specialist – Kerala

Media & Marketing -Kerala

Experience

3–5 Years

Reporting To

Media & Marketing Head / General Manager – Media & Tech

We are looking for a creative, well-connected and results-driven Influencer Marketing Specialist to lead influencer marketing activities for Regal Jewellers across Kerala

.

The role will be responsible for developing and executing influencer campaigns across Instagram, YouTube, Facebook and other relevant platforms

, with a strong focus on brand awareness, showroom visits, campaign reach, customer engagement, jewellery launches, festive campaigns and business conversions

.

The ideal candidate should have strong knowledge of the Kerala influencer ecosystem

, excellent relationships with creators and agencies, strong negotiation skills, and the ability to identify the right influencers based on audience quality, relevance, engagement and campaign objectives

.

1. Influencer Marketing Strategy

- Develop and execute the overall Influencer Marketing Strategy for Kerala.
- Plan influencer campaigns aligned with brand campaigns, festive campaigns, jewellery launches, showroom inaugurations, wedding jewellery campaigns, offers and promotions.
- Develop influencer strategies based on audience profile, language, category and campaign objective.

2. Influencer Identification & Network Building

- Identify and maintain a database of relevant influencers across Kerala.
- Build relationships with:
- Mega influencers
- Macro influencers
- Micro influencers
- Nano/local influencers
- Celebrity influencers
- Fashion & lifestyle creators
- Bridal/wedding creators
- Jewellery/fashion creators
- Family & lifestyle creators
- Regional content creators
- Develop robust long-term relationships with Kerala-based creators and influencer agencies.

3. Influencer Selection

Evaluate influencers based on

- Audience demographics
- Reach
- Engagement rate
- Content quality
- Audience authenticity
- Brand relevance
- Previous campaign performance
- Follower quality
- Cost efficiency

4. Campaign Planning & Execution

- Prepare influencer campaign plans including objectives, influencer selection, deliverables, content formats, posting schedule and budget.




- Coordinate the complete campaign from briefing → content creation → approval → publishing → reporting .

- Ensure influencers follow approved brand communication and campaign guidelines.

5.

Content

Coordination

- Work closely with the Creative, Content, Social Media and Marketing teams.
- Develop influencer briefs and content guidelines.
- Review influencer concepts, scripts, reels, stories and YouTube content.
- Ensure jewellery is presented appropriately and maintains Regal Jewellers’ brand image.
- Coordinate product requirements, showroom visits, shoots and campaign logistics.

6. Celebrity & Premium Influencer Campaigns

- Assist in identifying and coordinating celebrity influencers, premium creators and fashion personalities.
- Coordinate with influencer management agencies and talent managers.
- Support negotiations, commercial discussions, deliverables and campaign contracts.

7. Negotiation & Commercial Management

- Negotiate influencer fees and campaign packages.
- Compare influencer costs against expected reach and engagement.
- Negotiate reel packages, story packages, YouTube integrations, event appearances, showroom visits, shoot days and usage rights.
- Maintain proper documentation of influencer commercials and deliverables.

8.

Campaign Performance

Tracking

Track and report

- Reach
- Impressions
- Views
- Engagement
- Likes, comments, shares and saves
- Story views
- Link clicks
- Leads and enquiries
- Coupon/code usage
- Showroom visits, where trackable
- Cost per engagement
- Cost per reach
- Campaign ROI

9.

Influencer

Database & Performance History

Maintain a centralized influencer database containing:

- Influencer name
- Platform
- Category
- Followers
- Average views
- Engagement
- Audience profile
- Contact/agency details
- Commercial rates
- Previous collaborations
- Campaign performance
- Payment status
- Content links

10. Influencer Events & Showroom Activities

- Coordinate influencer participation in showroom inaugurations,



jewellery launches, festive events, bridal events, customer events and other brand activations.
- Manage influencer attendance, content deliverables and on-ground coordination.

11. Content Amplification

- Identify high-performing influencer content suitable for additional promotion.
- Coordinate with the Performance Marketing team for paid amplification where required.
- Ensure necessary usage rights are obtained before paid usage.
- Build a library of high-performing creator content for future campaigns.

Required Skills

- Strong understanding of the Kerala influencer marketing ecosystem .

- Existing relationships with Malayalam influencers and creator networks.
- Strong communication and negotiation skills.
- Good understanding of Instagram, YouTube and Facebook.

- Ability to evaluate influencer quality beyond follower count.
- Strong campaign planning and coordination skills.
- Good understanding of social media analytics.
- Excellent influencer/vendor relationship management.

- Robust organizational and follow-up skills.
- Ability to manage multiple campaigns simultaneously.
- Positive knowledge of Malayalam digital content trends.
- Strong Excel/Google Sheets and reporting skills.

Preferred Qualifications
- 3–5 years of experience in Influencer Marketing, Social Media Marketing, PR or Digital Marketing.
- Experience with jewellery, fashion, lifestyle, retail or premium consumer brands preferred.

- Existing influencer/agency network in Kerala.
- Experience handling celebrity and macro-influencer campaigns.
- Experience negotiating influencer commercials independently.

- Knowledge of influencer marketing platforms and analytics tools is an advantage.
- Malayalam proficiency is mandatory; English proficiency required.

Key Performance Indicators (KPIs)

- Influencer campaign reach
- Engagement and video views
- Cost efficiency
- Quality of influencers onboarded
- Campaign execution efficiency
- Successful influencer collaborations

- Influencer-generated enquiries/leads
- Showroom visits generated through campaigns
- Offer/coupon code performance
- Influencer content quality
- Influencer relationship development

- Negotiated cost efficiency
- Overall campaign ROI

📌 Sr. influencer Marketing Specialist (Kochi)
🏢 Regal Jewellers
📍 Kochi