Role & responsibilities

- Own execution of Homepage and Microsite merchandising plans, ensuring timely and accurate implementation of assets, banners, icons, rows, and special features.

- Drive homepage creatives coordination with the design team, ensuring all creatives are delivered as per plan. Be the guardian for homepage creative excellence

- Drive product sequencing and curation across category pages, festive pages, gifting occasions, and international pages to improve customer experience and conversion.

- Drive the Growth in CR% (conversion rates) of the pages by curating the pages, Sequencing the pages based on Relevancy, Tagging, Product Type, Occasion, Recipient and/ or Personas - through FNPs in-house merchandising platform

- Support A/B testing, customer cohort analysis, and merchandising experiments to improve business performance.

- Leverage AI tools and internal platforms to improve productivity, merchandising quality, and execution efficiency.

- Tag products accurately across occasions, recipients, personas, and product categories to ensure relevant product discovery.

- Ensure new product launches receive appropriate visibility across relevant pages and customer journeys.





- Monitor page performance through dashboards and regularly track key metrics such as Conversion Rate (CR), CTR, PLP-to-PDP ratio, Revenue, and ATV.

- Execute cross-merchandising initiatives including filters, badges, icons, recommendation modules, and other discovery features.

Preferred candidate profile

- 13 years of experience in Ecommerce, D2C, Quick Commerce, Marketplace, Digital Marketing, Category Management, Merchandising, or similar domains.

- Familiarity with AI suite: ChatGPT, Gemini, Claude, or similar productivity tools is preferred.

- High ownership mindset with strong execution capabilities.

- Good communication and stakeholder management skills.

- Strong analytical skills with positive working knowledge of MS Excel (Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, basic data analysis).

- Creative mindset with a passion for exploring innovative merchandising approaches to differentiate the brand and attract new customers

- Attention to detail, curiosity, and willingness to experiment with current ideas.

- Ability to learn quickly, adapt to changing priorities, and work in a fast-paced environment.

Interested candidates may apply directly or share their profiles at [email protected]

📌 Sr. Executive- Website Merchandiser (Delhi)
🏢 Ferns N Petals
📍 Delhi