– SOCIAL MEDIA STRATEGIST

Company: Right Gold

Industry: Gold, Diamond & Silver Jewellery

Department: Marketing

Position: Social Media Strategist

Experience: 2–5 Years

Employment Type: Full-Time

Location: Nirman Vihar

About Right Gold

Right Gold is a premium jewellery brand dealing in Gold, Diamond and Silver Jewellery. We are looking for a creative and trend-aware Social Media Strategist who can build a robust digital presence, increase audience engagement and create a premium brand image across social media platforms.

Key Responsibilities

- Develop and implement a comprehensive social media strategy for Right Gold.
- Manage and grow Instagram, Facebook and YouTube platforms.
- Create and maintain a monthly social media content calendar.
- Plan creative content around new jewellery collections, festivals, weddings, occasions, offers and brand campaigns.
- Develop innovative concepts for Instagram Reels, Stories, Posts, Carousels and YouTube Shorts.
- Identify and utilise trending audio, formats, hashtags and social media trends relevant to the jewellery industry.
- Create engaging content ideas that showcase jewellery in a premium and aspirational manner.
- Coordinate with the Graphic Designer, Video Editor, Photographer, Videographer and Marketing Team for content execution.
- Plan and execute social media campaigns for festivals, launches, events and promotional activities.
- Develop storytelling concepts around jewellery, craftsmanship, styling, occasions and customer experiences.
- Maintain a consistent Right Gold brand voice, visual identity and premium communication style.
- Monitor competitors and analyse jewellery, luxury, fashion and lifestyle brands for relevant content trends.
- Track social media performance including reach, impressions, engagement, followers, views, shares, saves and leads.




- Prepare regular social media performance reports and suggest improvements based on insights.
- Engage with followers and monitor comments, messages, mentions and online interactions.
- Coordinate with influencers and content creators for collaborations and brand campaigns.
- Stay updated with Instagram and other platform algorithm changes and emerging content formats.
- Ensure all content is published accurately and according to the approved content calendar.

Required Skills
- Strong understanding of Instagram and social media marketing.
- Excellent knowledge of Reels, Stories, Carousels and short-form video content.
- Strong creative thinking and content ideation skills.
- Good understanding of social media trends and audience behaviour.
- Strong copywriting and caption-writing skills.
- Understanding of social media analytics and insights.
- Good communication and coordination skills.
- Ability to create content strategies specifically for a premium/luxury jewellery brand.
- Ability to manage multiple campaigns and deadlines.

Qualification
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Advertising or a related field.
- Relevant Social Media/Digital Marketing certification will be an advantage.

Experience
- Minimum 3 years of relevant experience in Social Media Management/Strategy.
- Experience with Jewellery, Fashion, Luxury, Lifestyle, Retail or D2C brands will be preferred.

Key Performance Areas (KRA)
- Growth of social media presence and followers.
- Improvement in reach, engagement, views, shares and saves.
- Consistent and timely execution of the content calendar.
- Development of creative and relevant content concepts.
- Growth in Reels and short-form video performance.
- Successful execution of so

Pay: ₹45,000.00 - ₹75,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Provident Fund

Work Location: In person

📌 Social Media Strategist (Preet Vihar)
🏢 chawla jewellers
📍 Preet Vihar