Position: Social Media Manager

Qualification: Any Graduate

Experience: Minimum 3 Years in Social Media Management

Location: Hajipur, Vaishali

Employment Type: Full-Time

About the Role

We are looking for an experienced Social Media Manager to oversee the overall social media presence and digital communication activities for the Railway Zone. The individual will be responsible for maintaining platform hygiene, developing social media strategies, coordinating with the design and content teams, and analysing platform performance to strengthen digital outreach and engagement.

Key Responsibilities

- Manage and maintain the overall hygiene and quality of social media platforms for the Railway Zone.
- Develop and implement effective social media strategies and content plans aligned with project objectives.
- Coordinate closely with the content and design teams to ensure timely development and publishing of relevant content.
- Plan and manage the social media calendar, including posts, campaigns, announcements, and engagement activities.
- Monitor social media platforms regularly for comments, messages, trends, mentions, and relevant conversations.
- Analyse social media performance using platform analytics and prepare regular performance reports.
- Track key metrics such as reach, engagement, impressions, audience growth, and content performance.
- Identify emerging trends and opportunities to improve the Railway Zone's digital presence.




- Ensure that content published across platforms is accurate, consistent, timely, and aligned with approved communication guidelines.
- Coordinate with internal teams and stakeholders for approvals, campaign execution, and timely delivery of content.
- Monitor competitor and relevant public-sector social media activities to identify useful trends and communication practices.
- Support the planning and execution of social media campaigns, special initiatives, and awareness drives.

Required Skills & Competencies

- Minimum 3 years of relevant experience in social media management.
- Strong understanding of major social media platforms and their respective content formats.
- Good knowledge of social media analytics, monitoring, and reporting.
- Strong content planning and campaign-management skills.
- Excellent coordination and communication skills.
- Ability to work effectively with content writers, designers, and other back-end teams.
- Robust attention to detail and understanding of social media best practices.
- Ability to analyse data and translate insights into actionable social media strategies.
- Proficiency in social media management and analytics tools will be an advantage.
- Experience handling government, public-sector, railway, or institutional social media accounts will be an added advantage.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media Manager (Hajipur)
🏢 Insight Brandcom Private
📍 Hajipur