Key Responsibilities :-

Manage MOVIDA's Instagram, Facebook and other social media platforms.

Plan and execute daily/weekly/monthly social media content calendars.

Create engaging Reels, posts, stories, carousels and short-form videos.

Shoot and edit product, lifestyle and fashion-related content.

Create promotional and campaign creatives using Canva, CapCut or similar tools.

Identify and leverage trending content, audio, hashtags and formats relevant to the brand.

Develop creative concepts for new product launches, offers, festive campaigns and seasonal promotions.

Coordinate with influencers and content creators for collaborations and UGC.

Assist in planning and managing Meta Ads and other digital marketing campaigns.

Monitor campaign and social media performance and prepare regular reports.

Track key metrics such as reach, engagement, CTR, CPC, conversions and ROAS.

Support website and e-commerce marketing activities, including product launches and promotional campaigns.

Conduct competitor and market research to identify new trends and content opportunities.

Coordinate with internal teams for product photography, content,



campaigns and promotions.

Continuously test current content ideas to improve engagement, traffic and sales.

Required Skills :-

Robust knowledge of Instagram and social media platforms.

Good content creation and storytelling skills.

Hands-on experience with Canva and CapCut.

Basic knowledge of Meta Ads Manager and digital marketing.

Good understanding of Instagram Reels and short-form video content.

Good written and verbal communication skills.

Basic knowledge of Excel/Google Sheets.

Creative mindset with strong attention to detail.

Ability to understand social media insights and performance metrics.

Ability to work independently and meet deadlines.

Preferred Skills

Experience in Fashion, Footwear, Lifestyle, D2C or E-commerce brands.

Knowledge of Shopify and Google Analytics/GA4.

Experience in influencer marketing and UGC.

Basic knowledge of SEO and Google Ads.

Basic photography/videography and video-editing skills.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media, Content Creation & Digital Marketing Executive (Faridabad)
🏢 Fashniq Trendz Private
📍 Faridabad