SOCIAL MEDIA & CONTENT CREATION LEAD - BEAUTY & PERSONAL CARE - FARIDABAD - 2-4 YEARS Location: Faridabad

Functional Practices: B2B & B2C Sales

Job type: Permanent

Contact name: Palak Grover

Contact email: [email protected]

Job ref: 132378

Published: about 12 hours ago

We are looking for a hands-on Social Media & Content Creation Lead with 2-4 years of experience in social media, content creation or brand content, preferably within beauty, personal care, lifestyle, fashion or D2C. The ideal candidate brings a strong short-form portfolio, confident on-camera presence and the ability to take content from idea and script through shooting, editing and publishing. Strong creative judgment, platform understanding and a data-led approach to content performance are essential.

LOCATION Faridabad, Haryana

YOUR FUTURE EMPLOYER Join a profitable and rapidly growing beauty and personal-care organisation with approximately 150 crore in annual revenue, supported by in-house manufacturing and R&D; and a growing portfolio of consumer brands.

RESPONSIBILITIES

- Building platform-first content pillars, recurring series and channel-specific formats across consumer brands.
- Translating brand priorities into monthly content calendars and weekly production plans with clear objectives.
- Researching audience problems, product insights, trends and cultural moments and converting them into original content ideas.
- Writing hooks, scripts, captions, calls to action and thumbnail copy in a distinctive brand voice.
- Appearing on camera and delivering credible product demonstrations, tutorials, problem-solution stories and brand content.
- Shooting clean short-form footage with strong framing, lighting and audio and editing content for pace, retention and mobile viewing.




- Publishing consistently across Instagram and YouTube Shorts and adapting content for relevant platforms.
- Managing comments and community conversations and feeding recurring audience questions back to the Brand Manager.
- Reviewing watch time, completion, shares, saves, profile visits and organic traffic and improving content based on performance.
- Developing winning hooks and formats into repeatable content series and stronger creative briefs.
- Coordinating with Creative and Performance Marketing teams to support amplification of proven organic content.
- Maintaining an organised content library, publishing rhythm and high standards of brand accuracy and execution.

REQUIREMENTS

- 2-4 years of experience in social media management, content creation, brand content or a closely related role.
- Experience in beauty, skincare, personal care, fashion, lifestyle, D2C or another visually led consumer category is preferred.
- Strong portfolio demonstrating personal ownership across content ideation, scripting, on-camera presentation, shooting and editing.
- Mandatory comfort with on-camera presentations, product demonstrations, tutorials and brand storytelling.
- Strong hands-on experience creating Reels, Shorts and other platform-native short-form content.
- Proficiency in at least one editing workflow such as CapCut, Adobe Premiere Pro, Final Cut Pro or an equivalent tool.
- Strong understanding of hooks, content structure, pacing, framing, lighting, audio, subtitles and mobile-first storytelling.




- Good writing skills, visual judgment and understanding of social media trends and audience behaviour.
- Ability to independently plan, shoot, edit and publish content without relying on a full production team.
- Strong analytical mindset with an understanding of retention, shares, saves, profile visits and qualified traffic.
- High ownership, execution speed and openness to feedback, revisions and reshoots.
- Graduate qualification in any discipline; relevant certifications or practical content experience will be an advantage.

WHAT'S IN IT FOR YOU

- Own the complete organic content journey from concept to publish and performance analysis.
- Work closely with Brand, Creative and Performance Marketing teams in a growing consumer business.
- Build a recognisable content engine across multiple beauty and personal-care brands.
- Gain strong hands-on exposure to short-form content, on-camera storytelling and performance-led organic growth.

REACH US If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profile at [email protected]

DISCLAIMER Crescendo Global Leadership Hiring is an equal chance employer. We value diversity and are committed to providing a fair and inclusive workplace. All employment decisions are based on qualifications, merit and business needs.

NOTE Due to the high volume of applications, candidates who do not hear from us within one week should assume that they have not been shortlisted for this chance.

PROFILE KEYWORDS Social Media Management, Content Creation, Short-Form Content, Reels, YouTube Shorts, Beauty & Personal Care, D2C, On-Camera Content, Video Production, Content Strategy, Organic Social Media, Performance Content

📌 SOCIAL MEDIA & CONTENT CREATION LEAD BEAUTY & PERSONAL CARE (India)
🏢 Crescendo Global
📍 India