Job DescriptionResponsibility

N

n
- Set up and managethe social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.
N
- Ensure relevant and engaging text, image, and video content for social media accounts.
N
- Benchmark current trends across social media and create relevant content for the brand.
N
- Organize and participate in events to build community and boost brand awareness.
N
- Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.
N
- Build relationships with customers, potential customers, industry professionals, and journalists.
N
- Identify and build relationships with relevant influencers and agencies
N
- Create Influencer collaboration strategies that align with the brand vision
N
- Negotiate, manage deliverables, and ensure smooth collaboration with influencers
N




- Oversee influencer campaigns from ideation to execution.
N
- Monitor influencer content and measure its impact on brand awareness, engagement, and conversions
N
- Build and nurture relationships with the online community through active engagement and responding to comments and messages
N
- Facilitate and encourage user-generated content and brand advocacy among followers
N
- Collaborate with the creative team to develop and shoot engaging, on-brand content.
N
- Write copy for social posts and ensure consistent brand voice across all platforms.
N

nGood to have

n: - Prior 2-4 years of relevant social media management experience

N. - Passionate about Fashion and Beauty Category

N. - Experience working with marketing/media agencies

N. - Solid understanding of SEO, Google analytics, Web analytics

N.

📌 Social Media And Influencer Marketer (Women'S Fashion Startup) (Bengaluru)
🏢 PeopleGene
📍 Bengaluru