About the Role

We are looking for an experienced Shopify Product Listings & SEO Specialist to manage, edit, and optimize product listings across three established leather accessory e-commerce websites based in the USA.

The ideal candidate will have at least 5 years of hands-on experience working with Shopify product catalogs, along with extensive knowledge of SEO, keyword research, on-page optimization, and e-commerce best practices.

This is a hands-on role for someone who understands that excellent product listings need to do two things: rank well in search engines and convert visitors into customers.

Key Responsibilities

- Create, edit, and optimize Shopify product listings across three e-commerce websites.
- Write and improve SEO-focused product titles, descriptions, meta titles, and meta descriptions.
- Conduct keyword research and strategically incorporate relevant keywords into product content.
- Optimize product pages for Google and other search engines while maintaining natural, compelling copy.
- Review existing product listings and identify opportunities to improve SEO, clarity, accuracy, and conversion rates.
- Optimize product tags, collections, URLs, headings, image alt text, and other relevant Shopify SEO elements.
- Ensure product listings follow consistent formatting, branding, and SEO standards across all three websites.
- Identify duplicate, thin, outdated, or underperforming content and recommend improvements.
- Research competitors and industry trends to identify opportunities for better product positioning and search visibility.
- Work with large product catalogs efficiently while maintaining a high level of attention to detail.
- Monitor SEO performance and make ongoing recommendations for improving organic traffic and product-page rankings.
- Stay current with Google algorithm updates, Shopify SEO best practices, and changes in e-commerce search trends.

Required Qualifications





- 5+ years of professional experience managing, editing, and optimizing Shopify product listings.
- Extensive knowledge of SEO and e-commerce SEO.
- Strong understanding of on-page SEO principles and search intent.
- Demonstrated experience with keyword research and SEO content optimization.
- Excellent written English and the ability to write persuasive, natural-sounding product copy.
- Strong understanding of Shopify's product, collection, navigation, and SEO functionality.
- Experience optimizing product titles, descriptions, meta data, URLs, headings, image alt text, and internal linking.
- Exceptional attention to detail and consistency.
- Ability to work independently and manage products across multiple websites.
- Strong organizational and time-management skills.

Preferred Qualifications

- Experience working with fashion, leather goods, accessories, apparel, or other consumer-product e-commerce brands.
- Experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, or similar platforms.
- Experience managing large Shopify product catalogs.
- Understanding of conversion rate optimization (CRO) and how SEO and product merchandising work together.
- Familiarity with Shopify apps and tools commonly used for SEO and product management.

What We're Looking For We're looking for someone who can take ownership of Shopify product content and SEO, rather than simply make basic edits.

The right person will be able to look at a product listing and identify:

- What keywords it should target
- How the title and description can be improved
- Whether the page is properly optimized for search intent
- How the content could be made more compelling to customers
- What technical or on-page SEO opportunities exist
- How the listing can be improved compared with competing products

You should be comfortable working independently, making informed recommendations, and continuously improving the quality and search performance of our product catalog.

📌 Shopify Product Listings & SEO Specialist (Delhi)
🏢 Hans Metal
📍 Delhi