Senior Manager PSU & Government Sales ( Cloud and Datacenter Services)

Company: Writer Information

Location: Gurugram

Experience: 12+ Years

Role Overview

Writer Business Services is seeking a highly experienced and results-driven Senior Manager PSU & Government Sales to drive business growth across the North India region. The ideal candidate will have extensive experience in Business-to-Government (B2G) sales, a robust understanding of government procurement processes, and an established network within Central Government Ministries, Public Sector Undertakings (PSUs), and State Government departments across North India.

The role is responsible for driving strategic business development, managing the complete government sales lifecycle, leading high-value tenders and bids, and building long-term relationships with key government stakeholders.

Key Responsibilities

Business Development

- Identify and develop business opportunities across Central Government Ministries, PSUs, Autonomous Bodies, and State Government departments in the North India region.
- Develop strategic account plans to expand Writer's presence within Government and PSU accounts.
- Build and maintain a robust sales pipeline to consistently achieve business targets.

Government Sales & Revenue

- Own the sales target for the assigned Government and PSU portfolio.
- Generate new business while expanding existing accounts through cross-selling and upselling.
- Forecast sales accurately and provide regular business updates to leadership.

Tender & Bid Management

- Manage the complete tender lifecycle, including opportunity identification, bid qualification, proposal preparation, submission, and follow-up.
- Coordinate with Pre-sales, Delivery, Legal, Finance, and other internal teams to develop competitive and compliant proposals.
- Ensure adherence to Government procurement norms, GeM guidelines, and tender compliance requirements.

Stakeholder & Relationship Management





- Establish and nurture strong relationships with senior government officials, PSU decision-makers, procurement teams, and key influencers.
- Engage with customers to understand business challenges and position Writer's service offerings effectively.
- Represent the organization at government forums, industry events, and customer meetings.

Market Intelligence

- Track government initiatives, policy changes, digital transformation programs, and budget allocations to identify emerging business opportunities.
- Monitor competitor activities, pricing trends, and market developments.

Cross-Functional Collaboration

- Work closely with Delivery, Operations, Finance, Legal, and Leadership teams to ensure successful project execution and customer satisfaction.
- Support contract negotiations, payment follow-ups, and overall account governance.

Account Management

- Build long-term relationships with existing Government customers.
- Drive customer retention while identifying opportunities for repeat business and strategic expansion.

Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Information Technology, or a related discipline.
- MBA or equivalent postgraduate qualification is preferred.

Experience

- Minimum 12 years of experience in Enterprise/B2B Sales.
- Mandatory experience in Government and PSU sales with a proven track record of winning and managing Government accounts.
- Experience selling IT Services, Digital Transformation, Managed Services, or Technology Solutions to Government organizations will be highly preferred.

Required Skills

- Strong understanding of Government procurement processes, GeM portal, tender management, L1, and QCBS bidding methodologies.
- Proven expertise in managing end-to-end Government sales cycles.
- Well-established network within Central Government Ministries, PSUs, and State Government departments across North India.
- Excellent stakeholder management, negotiation, and presentation skills.
- Strong proposal management and commercial acumen.
- Ability to manage multiple strategic opportunities simultaneously.

📌 Senior Manager - PSU & Government Sales (Cloud & Datacenter Services) (Gurugram)
🏢 Writer
📍 Gurugram