Overview /n /n

- Role: Senior Manager – Paid Media (Performance)

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- Experience: 3–5 Years

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- Location: India

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- Working Hours: Starting at 10:00 AM for 8.5 hours / 12:00 PM for 8.5 hours

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- Collaborate closely with the India Account Lead and Planning Manager to develop and execute performance marketing campaigns.

/n /n Paid Media Strategy /n /n

- Develop integrated paid media strategies aligned with client business and marketing objectives.

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- Create performance marketing plans across platforms such as Google Ads, Meta, LinkedIn, and other paid media channels.

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- Define audience strategies, campaign structures, bidding approaches, and budget allocation.

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- Identify growth opportunities through testing, automation, and audience expansion.

/n /n Campaign Management /n /n

- Plan, launch, monitor, and optimize Paid Search and Paid Social campaigns.

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- Continuously improve campaign performance metrics including ROAS, CPA, CPL, CAC, CTR, and conversion rates.

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- Manage campaign budgets, pacing, forecasting, and spend reconciliation.

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- Conduct A/B testing for creatives, ad copies, audiences, landing pages, and bidding strategies.

/n /n Performance Analytics /n /n

- Analyze campaign performance using GA4, platform dashboards, Looker Studio, and reporting tools.

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- Prepare weekly, monthly, and quarterly performance reports with actionable insights.

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- Monitor attribution, conversion tracking, pixels, tags, and event implementation.

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- Recommend optimization opportunities based on data analysis and business goals.

/n /n Client Management /n /n

- Support campaigns during performance reviews (weekly, quarterly, half-yearly, etc.).

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- Understand client KPIs and proactively recommend real-time optimization opportunities.

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📌 Senior Manager - Paid Media (Mumbai)
🏢 dentsu India
📍 Mumbai