Purpose of the Role The position will be responsible for driving retail sales of Passenger Electric Vehicles to personal customers in assigned regions to achieve business objectives in terms of volumes, market share and customer experience; the incumbent is to provide focus to EV retail efforts, including market activation, tie-ups, customer & pipeline management

Lack of focus for EV retail in a primarily ICE focused dealership structure; limited EV ecosystem development and activation for personal segment EV buyers

Job Responsibility

1. Driving EV Retail Sales volumes & Market Share:

Deliver Retail targets for the city/region through dealership as well as alternate channel sales teams

Direct responsibility of managing sales in Store-in-Store/Experience Centres

Micro-market activation: Identify, optimize and conduct micro market activations within the region to optimize lead generation and conversion

Interface with dealerships through PV TSMs to seek dealer support & ensure dealer focus to achieve retail targets

Optimize test drives and conversion through special initiatives executed through dealers and alternate channels

Develop market intelligence on customer preferences, competitor offerings, key opportunities, etc. and share with Head – EV Retail Sales

Develop and manage region specific tie-ups to increase value proposition of EVs

2. Manage Customer Relationships:

Engage frequently with EV customers & serve as first point of escalation for customers (adhering to SLAs)

Share feedback with Charging Solutions & Customer Experience teams

3. Team Management:

Monitor Sales funnel and direct Product Specialists to Manage pool of TML Sales executives deployed in alternate sales channels to take appropriate follow-up actions to ensure retail customer satisfaction.

Onboard and manage product specialists across relevant sales channels

Stakeholder Profiles & Nature of Interactions

Internal:

Regional Customer Care Manager

Specific service campaigns/ communicate service-related issues being faced by retail customers in the region

Sales Planning

Providing inputs on the sales forecast and tracking delivery

Zonal Retail Marketing

Align on EV specific offers

Charging Solutions/

Customer Experience





Communicating product/service feedback received on-ground to charging/customer experience team

PVBU TSM

Interface with TSMs to seek dealer support and ensure dealer focus to achieve retail targets

External:

Channel Partners

Direct Feedback/ daily assistance to them to sort issues.

Financial Institutions For financial offerings as required by retail customers (along with RCFI, at times directly)

Desired Candidate Profile

Education: B.E/ B. Tech & MBA - Sales & Marketing

Relevant Experience: 5-6 years of Sales & Marketing experience with a focus in EV/PV sales.

Understanding of Competition Product Portfolio and own competitive advantage.

Ability to communicate with learned and environmentally conscious set of Customers.

Experience in Value Selling concept of Sales.

Ability to lead and manage teams and achieve targets; drive product specialists and dealerships to achieve retail targets

Solid Oral & written communication with good fluency in English language and local language of relevant city/region

Ability to guide teams in prioritizing and managing customer pipeline without losing sales

Strong planning & problem solving skills to create city specific market activation plans, tie-ups and customer schemes

Knowledge of EV/PV sales process and sales resource allocation

Ability to influence colleagues/ other BU manpower without direct reporting relationship

Strong sales team leadership experience/ skills, evidenced through track record or references

Strong experience in Retail customer management, handling escalations and working with multiple internal stakeholders etc.

Knowledge of EV/PV sales process and sales resource allocation

Good technical knowledge of EV/PV products along with product features

Skills & Competencies

Effective Communication and Influencing Skills

Ability to drive teams to meet targets

Result Oriented approach

Accountability & Ownership





Ability to change user behaviour

Data Driven

Tata Motors is an Equal Opportunity Employer, committed to a fair and transparent hiring process. All recruitment decisions are based strictly on Merit, Role alignment, and Business requirements. It does not solicit or accept any form of payment or gratuity from candidates at any stage of the recruitment process. Any such request received should be considered fraudulent and reported immediately.

About Tata Motors:

Part of the USD 180 billion Tata group, Tata Motors Limited (BSE: 500570; NSE: TATAMOTORS), a USD 52 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D; centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2025, Tata Motors’ operations include 93 consolidated subsidiaries, two joint operations, four joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

📌 Senior Manager: Area Sales Manager, PV - (North Central) (Agra)
🏢 TataMotors
📍 Agra