Company Description DegreeFYD is dedicated to helping learners across Bharat achieve their higher education goals by making education more accessible, affordable, and impactful. The organization focuses on enabling individuals to move closer to their personal and professional aspirations through innovative solutions and supportive services. DegreeFYD is building a core team of people who value innovation, empathy, and challenging the status quo.

Team members contribute to a globally advanced, AI-driven higher education platform that connects learners, educators, and recruiters. The platform leverages state-of-the-art technology and community forums to foster meaningful engagement and outcomes.

?About the Role The Search Engine Optimization Manager is a full-time, on-site role based in Gurugram. We are looking for a highly analytical and execution-focused SEO Manager to lead organic growth for DegreeFYD — our higher education marketplace platform.

This role goes beyond content writing. You will be responsible for building scalable organic traffic systems, improving search visibility for high-intent program pages, and driving measurable lead growth through search.

If you understand search intent, SERP competition, and conversion-aligned SEO — this role is for you.

Key Responsibilities

1️⃣ Organic Growth Strategy

Develop and execute SEO strategy aligned with business and enrollment goals

Identify high-intent keyword opportunities across colleges, courses, and comparison pages

Build topical authority clusters for online degree programs

2️⃣ Keyword Research & Content Planning

Conduct structured keyword research using tools like SEMrush, Google Search Console, and Keyword Planner

Map keywords to page intent (transactional, trust, comparison)

Create content briefs for college pages, course pages, and blogs





Ensure content aligns with conversion objectives, not just traffic

3️⃣ On-Page SEO & Optimization

Optimize title tags, meta descriptions, headers, schema, and internal linking

Improve CTR and ranking positions for priority keywords

Ensure proper content structuring and semantic optimization

4️⃣ Technical SEO

Conduct technical audits (crawl errors, indexing, page speed, structured data)

Work closely with tech team to implement improvements

Monitor Core Web Vitals and overall site health

5️⃣ Competitor & Market Analysis

Track competitors such as CollegeVidya, CollegeDekho, etc.

Identify keyword gaps and backlink opportunities

Monitor ranking movement and industry trends

6️⃣ Performance Tracking & Reporting

Track rankings, organic traffic, conversions, and lead contribution

Build monthly SEO performance reports

Recommend actionable growth improvements

? KPIs (Performance Indicators)

Growth in high-intent organic keywords

Increase in organic leads (not just traffic)

Improvement in average keyword position

Increase in CTR for priority pages

Growth in topical authority for MBA / UG / Online degrees

✅ Required Skills & Experience

3–6 years of hands-on SEO experience

Strong knowledge of keyword research, on-page SEO, and technical SEO

Experience working with SEMrush, Google Analytics, GSC, and SEO audit tools

Understanding of search intent and conversion-driven SEO

Experience in education / edtech / marketplace SEO (preferred)

Strong analytical mindset and data interpretation skills

? Ideal Candidate

Thinks in clusters, not isolated pages

Understands commercial intent keywords

Data-driven and result-oriented

Comfortable working with content and tech teams

Can scale SEO systematically

Why Join Us?

High-growth education platform

Direct impact on revenue-driving pages

Chance to build structured SEO systems

Performance-driven culture

📌 Search Engine Optimization Manager (Gurugram)
🏢 DegreeFYD
📍 Gurugram