: Sales & Marketing Head / Admission Head

Feelesso.com — Ed-tech College Admissions & Scholarship Platform

About Feelesso.com

Feelesso is a college admissions and scholarship-matching platform helping students to find and afford the right college, through partnerships with private Engineering, management, Science , Information Technology, Pharmacy, Nursing, and Paramedical colleges.

Role Summary The Sales & Marketing Head owns the conversion side of the admissions funnel — turning leads generated by the Marketing team into confirmed, fee-paying admissions. This role has full command of the entire counselling execution team (Tele-counsellors, Counsellors, Sr. Counsellors, and their Team Leads/Managers) and is solely accountable for the season's admission numbers.

Key Responsibilities

Admissions Team Leadership

● Directly head the entire admissions execution team — Tele-counsellors, Counsellors, Sr. Counsellors, and their Team Leads/Managers — with full accountability for their output.

● Own and drive every stage of the conversion funnel: verified lead to application, and application to confirmed enrollment.

● Set individual and team-level targets across the counselling structure, and track daily/weekly/monthly performance against them.

● Identify and fix conversion bottlenecks at any funnel stage — verification, tele-calling, or closing — reallocating team effort as needed.

● Work on reducing early dropout (pre-2nd-semester) rates in partnership with Sr. Counsellors, given the direct revenue and refund impact of dropouts.

● Recruit, train, and performance-manage the counselling team; set incentive structures that reward closed admissions.

Cross-Functional Coordination

● Coordinate with the Marketing team on raw lead volume, quality, and timing, to ensure the counselling team is neither under- nor over-supplied with leads relative to its capacity.

● Coordinate with the College Outreach & Partnerships team on seat availability,



course/fee updates, and any college-specific admission requirements.

● Flag lead-quality or lead-volume issues back to Marketing promptly, since these directly affect the admission number this role owns.

Performance Accountability

● Be the single point of accountability for the season's gross and net admission numbers — this is the primary measure of success in this role.

● Report admissions funnel performance (verified leads, applications, enrollments, dropout rate) to the Founder/CEO on a regular cadence.

● Recommend and implement course corrections — team restructuring, process changes, incentive adjustments — whenever the funnel is off-pace against target.

Compensation Structure

This role is strictly performance-based. Compensation will consist of a fixed component and a significant variable/incentive component tied directly to admission targets achieved (e.g., season-wise or milestone-wise enrollment targets). Continuation and growth in this role are contingent on consistently meeting the agreed admission numbers.

Requirements

● 8-12 years of experience in sales, telesales, or admissions team leadership, with at least 3-4 years managing large telecalling or counselling teams.

● Demonstrated track record of owning a conversion/enrollment number end-to-end and hitting it, not just managing headcount or activity.

● Strong people-management experience — this role directly leads a large, multi-layered team (Tele-counsellors through Team Leads).

● Comfortable with a strictly target-linked compensation structure.

Preferred Skills

● Prior experience in ed-tech, education admissions, telesales, or a similarly funnel-driven B2C conversion role.

● Robust data orientation — comfortable working with funnel metrics and conversion rates at every stage.

● Comfort operating in a startup environment with lean teams, evolving processes, and high accountability.

Location

Kolkata , West Bengal

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 Sales & Marketing Head / Admission Head (Kolkata)
🏢 Feelesso.com
📍 Kolkata