Sales Manager Chennai & South India

Company: Savira Systek

Location: Chennai, Tamil Nadu

Territory: Tamil Nadu, Karnataka, Andhra Pradesh, Telangana & Kerala

Department: Sales & Business Development

Position: Sales Manager

Reporting To: Director / Head of Sales

Experience: 7–12 Years

Employment Type: Full-Time

1. About Savira Systek

Savira Systek is a provider of industrial safety solutions, material handling systems, robotics, automation, cranes, AGVs/AMRs, and engineered industrial solutions. We work with manufacturing industries to provide end-to-end solutions covering application study, engineering, supply, installation, commissioning, integration, and after-sales support.

1. Job Purpose

The Sales Manager will be responsible for developing and managing Savira Systek’s business in Chennai and the South India region, with primary responsibility for generating new business, developing strategic customer relationships, identifying application opportunities, managing the sales pipeline, and achieving assigned revenue and margin targets. The candidate should be capable of selling technical and engineered solutions, rather than only standard products, and should be comfortable interacting with plant heads, EHS/Safety teams, engineering, maintenance, projects, purchase, production, and senior management.

1. Key Responsibilities

A. Business Development
- Develop and execute the sales strategy for Chennai and South India.
- Identify new customers, industries, applications, and business opportunities.
- Develop a strong pipeline of qualified projects and maintain regular follow-up.
- Generate business through direct customer visits, references, networking, exhibitions, seminars, digital leads, and channel/partner relationships.
- Develop new accounts while continuously expanding business with existing customers.
- Identify opportunities for cross-selling and up-selling Savira’s complete range of solutions.
- Build long-term relationships with key industrial customers and decision-makers.

B. Target Industries Develop business opportunities across industries such as:
- Automotive & Auto Components
- Tyre & Rubber
- Engineering & Manufacturing
- FMCG & Food
- Pharmaceutical & Healthcare
- Warehousing & Logistics
- Ports & Infrastructure
- Electronics & Electrical
- Steel & Metal
- Chemical & Process Industries
- E-commerce & Distribution Centres
- 3PL & Logistics
- Renewable Energy and other industrial sectors

C. Product & Solution Sales The candidate will be responsible for promoting and selling solutions including:

Industrial Safety

- Flexible safety barriers
- Rack protection systems
- Pedestrian safety systems
- Forklift/MHE safety systems
- Blind-spot detection
- Traffic management systems
- Safety lighting and warning systems
- Dock safety systems
- Wheel chock / vehicle restraint systems
- Industrial safety integration

Automation & Robotics

- Industrial automation
- Robotics solutions
- AGVs / AMRs
- Automated material handling
- Industry 4.0 / IoT-enabled solutions
- Customized automation systems

Material Handling

- EOT cranes
- Special-purpose cranes
- Lifting equipment
- Ergonomic handling solutions
- Customized material handling equipment
- Warehouse automation solutions

D. Consultative / Solution Selling
- Understand the customer's application,



operational challenges, safety concerns, productivity requirements, and ROI expectations.
- Conduct preliminary application discussions and coordinate site surveys where required.
- Convert customer requirements into technically feasible solution concepts.
- Work closely with Savira’s engineering and project teams to develop customized solutions.
- Prepare and deliver technical presentations and solution proposals.
- Demonstrate the commercial and operational value of proposed solutions.
- Develop ROI / cost-benefit justification wherever applicable.

E. Customer Relationship Management
- Establish relationships with key decision-makers including:

- Plant Heads

- EHS / Safety Heads

- Engineering Heads

- Maintenance Heads

- Project Heads

- Warehouse Heads

- Purchase / Procurement

- Production Heads

- Senior Management
- Conduct regular customer visits and maintain strong engagement with strategic accounts.
- Understand upcoming CAPEX, expansion, modernization, automation, and safety projects.
- Develop key-account plans for major customers.

F. Sales Process Management Own the complete sales cycle from lead generation to order closure, including:

Lead Qualification Customer Meeting Application Study Site Survey Solution Development Technical Proposal Commercial Offer Negotiation Order Closure Project Handover

- Maintain accurate CRM / sales pipeline information.
- Prepare weekly and monthly sales forecasts.
- Track enquiries, quotations, negotiations, and order status.
- Maintain opportunity-wise action plans.
- Coordinate with internal teams for timely submission of technical and commercial offers.
- Ensure systematic follow-up of all open opportunities.

G. Commercial Responsibility
- Prepare and negotiate commercial proposals in coordination with management.
- Maintain healthy sales margins while pursuing business growth.
- Understand customer purchasing processes and commercial requirements.
- Identify opportunities for additional scope and value-added solutions.
- Coordinate with management for special pricing, discounts, payment terms, and strategic opportunities.
- Ensure proper documentation before order finalization.

H. Coordination with Project & Engineering Teams
- Ensure a smooth transition from sales to project execution after order confirmation.
- Communicate complete customer requirements, technical specifications, drawings, commercial commitments, and delivery expectations to the project team.
- Participate in project kick-off meetings when required.
- Support project teams in resolving customer-related commercial or technical issues.
- Maintain customer relationship during project execution.

1. Regional Responsibilities

The Sales Manager will be expected to actively develop business across:

Tamil Nadu

- Chennai
- Sriperumbudur
- Oragadam
- Hosur
- Coimbatore
- Tiruppur
- Salem
- Other industrial clusters

Karnataka

- Bengaluru




- Mysuru
- Tumakuru
- Other industrial clusters

Andhra Pradesh

- Sri City
- Visakhapatnam
- Vijayawada
- Other industrial locations

Telangana

- Hyderabad
- Other industrial clusters

Kerala

- Kochi
- Thiruvananthapuram
- Other industrial locations

Travel across the territory will be required based on business opportunities and customer requirements.
1. Key Performance Indicators (KPIs)

- Achievement of annual and monthly sales targets
- New customer acquisition
- Qualified sales pipeline development
- Order booking and revenue generation
- Gross margin achievement
- Conversion ratio of qualified opportunities
- Number and quality of customer meetings
- Strategic account development
- New application / solution development
- Repeat business from existing customers
- Timely submission and follow-up of quotations
- Collection/payment coordination
- CRM and sales reporting discipline

1. Required Qualifications & Experience

Education:

- Bachelor's degree / Diploma in Mechanical, Electrical, Electronics, Mechatronics, Automation, or a related engineering discipline.
- MBA in Sales / Marketing will be an advantage.

Experience:

- 7–12 years of B2B industrial sales experience.
- Experience in selling industrial automation, robotics, material handling, cranes, industrial safety, warehouse automation, or engineered systems is preferred.
- Experience selling technical solutions to manufacturing industries is highly desirable.
- Candidates with strong existing industrial customer relationships in South India will be preferred.

1. Required Skills

- Strong B2B industrial sales capability
- Technical solution-selling approach
- Excellent customer relationship management
- Strong negotiation and closing skills
- Good understanding of industrial applications
- Ability to understand engineering drawings and technical specifications
- Strong presentation and communication skills
- Lead generation and account-development capability
- Good commercial understanding
- CRM / sales pipeline management
- MS Office / Excel / PowerPoint
- Ability to prepare professional customer presentations and proposals
- Willingness to travel extensively across South India

1. Personal Attributes

- Target-oriented and self-driven
- Strong business-development mindset
- Excellent networking and relationship-building skills
- Persistent and disciplined in follow-up
- Consultative and solution-oriented
- Skilled and confident in customer interactions
- Strong ownership and accountability
- Ability to work independently with minimal supervision
- Comfortable dealing with senior-level customers
- Willing to travel extensively
- Ethical and transparent in business dealings

1. What Success Looks Like

The successful candidate will establish Savira Systek as a recognized industrial solution partner in South India, develop a strong customer base, create a sustainable project pipeline, and convert opportunities into profitable business across industrial safety, automation, robotics, material handling, cranes, and warehouse solutions.

Key Objective

“Build strong industrial relationships, identify the right applications, provide the right engineered solution, and convert opportunities into profitable long-term business for Savira Systek.”

📌 Sales Manager (Chennai)
🏢 Savira Systek
📍 Chennai