Synergy HPL Solutions LLP is hiring for one of its reputed HPL Manufacturing client for the position of Sales Executive for the Delhi market.

About the Role

Vidya Lamtech LLP, under the brand Vidyalam Laminates, manufactures high pressure decorative laminates from its facility at Bagru, District Sonipat. The Company supplies the interior and building materials trade through a distributor and dealer network, and is expanding its presence across North India.

We are looking for an energetic, target-oriented Sales Executive for the Delhi market. The role combines two things: working alongside the distributor appointed for Delhi to grow offtake through the existing counters, and going direct to dealers, retailers and contractors to open new ones. It suits someone who already knows the Delhi laminate and plywood trade and is comfortable spending the working day in the market rather than at a desk.

Territory The role covers Delhi. You will work the established laminate and plywood trade markets Kirti Nagar, Karol Bagh, Naraina, Wazirpur, Shahdara and Lajpat Nagar among them as well as developing dealers and retailers in the residential and commercial belts across the city.

A specific zone within Delhi will be assigned in line with business requirement and your existing market coverage. Candidates currently working the Delhi trade are preferred.

Key Responsibilities

1. Sales and Order Generation

- Achieve the monthly, quarterly and annual sales targets set for the assigned area.
- Drive secondary sales from the assigned distributor into the dealer and retailer network.
- Generate leads through market visits, references, trade networking and site enquiries, and convert them

into confirmed orders.
- Present the Vidyalam range designs, finishes, specifications, applications and new launches to

dealers, contractors and end customers.
- Apply Company pricing, discount structures and trade schemes correctly and consistently across the

market. 2. Dealer and Retailer Development





- Identify and appoint current dealers and retailers to expand counter coverage across Delhi.
- Build and maintain relationships with dealers, retailers, contractors, carpenters, architects and interior

designers.
- Ensure the Vidyalam range is adequately stocked, correctly displayed and supported with current sample

folders at every counter.
- Increase dealer activation and dealer-wise offtake through regular, planned visits.

3. Distributor Coordination

- Work alongside the distributor appointed for Delhi to service the dealer network and ensure order

fulfilment.
- Track distributor stock position and flag shortages or slow-moving designs to the Company in good time.
- Ensure orders booked in the market are correctly placed, processed and dispatched through the

distributor.
- Support the distributor on scheme communication and in-market activity, while taking instructions only

from the Company. 4. Collections and Credit Discipline

- Follow up on outstanding payments from dealers and retailers and ensure collection within agreed

terms.
- Deposit any amounts collected on behalf of the Company immediately and in full.
- Report overdue balances and credit concerns to the reporting manager without delay.

5. Reporting and Market Intelligence

- Track competitor products, pricing, dealer margins and schemes in the Delhi market and report findings.
- Maintain accurate records of daily visits, leads, enquiries, orders and collections.
- Submit sales, collection and market reports on the prescribed cycle.
- Provide feedback on designs, finishes and product mix required by the Delhi market.
- Coordinate with internal teams on quotations, order processing, dispatches,



samples and customer requirements.

Candidate Requirements

- Minimum 2 years of experience in field sales or business development.
- Experience in laminates, plywood, MDF, veneer, hardware, furniture, interior products or allied building

materials is strongly preferred.
- Working knowledge of the Delhi trade market and existing dealer or retailer contacts is a significant

advantage.
- Comfortable with daily field work and regular market visits.
- Strong communication, negotiation and relationship-building skills.
- Self-motivated, disciplined and target-oriented, with the ability to work independently in the market.
- Graduate in any discipline.
- Basic working knowledge of MS Office and Excel, and of maintaining daily sales reports.
- Own two-wheeler and a valid driving licence preferred.

Key Performance Indicators

- Achievement of the assigned sales target 40% reviewed monthly
- New dealer and retailer appointments 20% — reviewed quarterly
- Dealer activation and repeat offtake per counter — 20% — reviewed quarterly
- Collections and control of overdue balances — 10% — reviewed monthly
- Market coverage, visit productivity and reporting discipline — 10% — reviewed monthly

Reporting Structure The Sales Executive will report to the Area Sales Manager, and to the Partner in the interim. Regular updates are required on sales, collections, dealer development, market activity and competitor movement.

What We Offer

- Annual CTC of Rs. 3,60,000 to Rs. 4,80,000, based on experience and market knowledge.
- Performance-linked sales incentive in accordance with the Company incentive scheme, as notified from

time to time.
- Conveyance and business expenses reimbursed as per the Company Travel and Expense Policy.
- Exposure to dealers, distributors, contractors, architects and interior designers across the Delhi trade.
- A growing manufacturer-led brand, with scope to progress to Area Sales Manager on performance.

📌 Sales Executive (New Delhi)
🏢 Synergy Hpl Solutions
📍 New Delhi