Sales Director

Location: Kolkata, West Bengal

Employment Type: Full time

Experience: 10–15+ Years

Compensation: Up to ₹20 LPA

Industry: IoT / Industrial Automation / Electrical & Electronics / Deep-Tech Solutions

About the Role

We are looking for a high-performing and results-oriented Sales Director to lead the overall sales strategy, revenue growth, and market expansion for technology-driven IoT, IIoT, industrial automation, and smart infrastructure solutions.

The role will have end-to-end ownership of revenue generation, market expansion, channel development, strategic partnerships, and sales team leadership. The ideal candidate should have strong experience in building distribution networks, entering new markets, and driving B2B and enterprise sales across technology and industrial segments.

Key Responsibilities

Strategic Leadership & Revenue Ownership

- Develop and execute the Go-to-Market (GTM) strategy across IoT, IIoT, industrial networking, automation, smart home/building automation, and intelligent electrical solutions.

- Own overall revenue growth, territory expansion, sales forecasting, and profitability.

- Identify new market opportunities and drive technology adoption across B2B, enterprise, commercial, industrial, residential, and infrastructure segments.

- Develop strategies to increase market penetration and achieve sustainable revenue growth.

Channel & Distribution Development

- Build, appoint, and manage dealers, distributors, system integrators, retailers, and strategic channel partners.





- Develop distribution networks and market coverage across new territories.

- Improve channel productivity, product availability, retail penetration, and partner performance.

- Define and monitor channel KPIs, including primary/secondary sales, partner onboarding, market coverage, and recurring revenue.

Business Development & Strategic Partnerships

- Identify and close high-value opportunities with OEMs, system integrators, contractors, institutional clients, and enterprise accounts.

- Lead complex negotiations, strategic alliances, commercial discussions, and major deal closures.

- Develop long-term relationships with key clients and strategic business partners.

- Collaborate with Product and Marketing teams on product launches, client demonstrations, trade shows, and co-marketing initiatives.

Team Leadership & Sales Operations

- Lead, mentor, and develop regional/zonal sales teams, Area Sales Managers, and channel sales teams.

- Set sales targets and establish clear performance KPIs.

- Monitor sales activities, pipelines, territory performance, and revenue achievement.

- Conduct regular performance reviews and provide strategic guidance to sales teams.





- Travel extensively across assigned territories to develop client relationships, support business development, and review channel performance.

Key Requirements

- 10–15+ years of total sales experience, with significant experience in senior sales leadership roles.

- Proven track record of revenue ownership and business growth.

- Strong experience in channel sales, distributor management, and market expansion.

- Relevant industry experience in one or more of the following:
- IoT / IIoT

- Industrial Automation

- Electrical & Electronics

- Consumer Electronics

- Building Automation

- Intelligent Lighting

- Consumer Durables

- Industrial / Technology Solutions

- Demonstrated experience in building distribution channels and launching products in new markets.

- Strong understanding of GTM strategy combined with hands-on field execution.

- Excellent leadership, negotiation, stakeholder management, and client relationship skills.

- Strong business acumen with the ability to analyze sales data and market opportunities.

- Proficiency in CRM platforms, sales reporting tools, MS Office / Google Workspace, and basic data analytics.

- Willingness to travel extensively across designated territories.

Ideal Candidate

The ideal candidate is a senior sales leader with strong channel-building and revenue ownership experience, capable of developing new markets, establishing strategic partnerships, leading large sales teams, and driving growth across technology, industrial, and infrastructure-focused markets.

📌 Sales Director (Kolkata)
🏢 Tap Growth ai
📍 Kolkata