- Develop and execute regional sales strategies to achieve revenue and volume targets.
- Manage Primary & Secondary Sales and ensure consistent business growth.
- Handle General Trade (GT), Modern Trade (MT), and distributor networks.
- Identify recent business opportunities and expand market coverage and distribution.
- Manage and strengthen relationships with distributors, dealers, and key customers.
- Monitor sales performance, market trends, competitor activities, and customer requirements.
- Lead, coach, and motivate the regional sales team to achieve business objectives.
- Ensure effective territory planning, sales forecasting, and target allocation.
- Drive product availability, visibility, and market penetration across the region.
- Prepare and review sales MIS, forecasts, budgets, and performance reports.
- Work closely with Marketing, Supply Chain, Finance, and other functions to ensure smooth business operations.
- Graduate/MBA in Sales & Marketing preferred.
- 10-18 years of sales experience, preferably in FMCG/Food & Beverage.
- Minimum 5 years of experience in Regional/Area/Zonal Sales management.