Position: Public Relations Officer (PRO)

Department: Public Relations / Administration

Reports To: Principal / School Management

Location: DPS School Campus, Bareilly

Job Purpose The Public Relations Officer will be responsible for building and maintaining a positive image of the school among parents, students, staff, media, prospective families, and the local community. The PRO will manage communication, school events, media relations, outreach activities, and promotional initiatives.

Key Responsibilities

1. Parent & Community Relations

- Maintain positive and professional relationships with parents and the local community.
- Address general queries and coordinate with the concerned departments for resolution.
- Support parent engagement and school outreach initiatives.
- Represent the school professionally at meetings, events, and external activities.

2. Media & Public Relations

- Develop and maintain relationships with local media, journalists, and relevant organizations.
- Coordinate press releases, media coverage, interviews, and school announcements.
- Promote the school's achievements, events, activities, and success stories.
- Ensure all external communication reflects the school's values and brand image.

3. School Events & Activities

- Coordinate PR and communication activities for annual functions, sports events, exhibitions, competitions, workshops, and other school programs.
- Invite parents, guests, media representatives, and other stakeholders to important events.
- Arrange event photography, videography, press coverage, and promotional material.

4. Digital & Social Media Coordination

- Coordinate with the school's digital/social media team for regular communication.
- Provide content, photographs, achievements, announcements, and event updates.
- Monitor the school's public image and online presence.
- Ensure timely communication of important school activities.

5. School Promotion & Outreach





- Support admission campaigns and promotional activities.
- Coordinate school visits, community outreach programs, exhibitions, and promotional events.
- Build relationships with nearby organizations, institutions, and community groups.
- Assist in creating brochures, newsletters, presentations, posters, and other communication materials.

6. Internal Communication

- Coordinate with the Principal, teachers, administration, admission team, and management for accurate information.
- Ensure important achievements and activities are communicated effectively.
- Maintain records of media coverage, events, PR activities, and outreach initiatives.

Required Skills & Qualifications

- Bachelor's degree in Public Relations, Mass Communication, Marketing, Journalism, or a related field.
- Excellent verbal and written communication skills.
- Good interpersonal and relationship-building abilities.
- Strong coordination and event-management skills.
- Knowledge of social media and digital communication.
- Professional presentation and negotiation skills.
- Ability to handle multiple responsibilities and work under deadlines.
- Previous experience in a school, education, PR, marketing, or corporate communication role is preferred.

Key Performance Areas (KPIs)

- Parent and community engagement.
- Quality and frequency of media coverage.
- Successful coordination of school events.
- School brand visibility and reputation.
- Outreach and promotional activities.
- Social media/content coordination.
- Timely and effective communication with stakeholders.

Personal Attributes

- Confident and approachable personality.
- Professional and well-presented.
- Positive attitude and strong networking abilities.
- Proactive and creative.
- Diplomatic and capable of handling sensitive situations professionally.
- Solid sense of responsibility and confidentiality.

Pay: ₹25,000.00 - ₹28,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 Public Relation Officer (Bareilly)
🏢 DPS School
📍 Bareilly