About i95dev Inc.

At i95Dev, we empower eCommerce businesses to thrive by delivering cutting-edge integration products and end-to-end eCommerce services. Our solutions connect eCommerce platforms like Adobe Commerce, Shopify, and BigCommerce with leading ERP systems such as Microsoft Dynamics, NetSuite, SAP B1, and more—serving 400+ clients globally. As we scale and launch AI-driven integration experiences, we're transforming how eCommerce businesses operate in the modern digital landscape.

Position Overview

We are seeking a strategic and hands-on Senior Product Marketer who can shape the narrative (messaging, positioning), define the customer journey, and accelerate user adoption for our suite of integration products and eCommerce growth solutions through both traditional GTM and product-led growth approaches. The person in the role will partner closely with product and sales teams to drive consistent demand and leads for the products.

Key Responsibilities

- Craft compelling positioning and messaging for our integration products, tailored to key customer segments including eCommerce managers, IT heads, and ERP stakeholders

- Lead go-to-market planning and execution for new product launches and enhancements across Adobe Commerce, Shopify, and ERP integrations

- Own the product marketing roadmap in collaboration with product and sales leaders, building programs that shorten sales cycles and improve win rates

- Conduct market intelligence through competitive analysis, customer interviews, win/loss reviews, and industry research to inform product positioning and content strategy

- Develop comprehensive sales enablement materials including pitch decks, product one-pagers, demo scripts, battle cards, and case studies to help close deals faster

- Produce high-impact product-focused content such as blogs, whitepapers,



webinars, videos, landing pages, and email campaigns to drive awareness and generate demand

- Collaborate cross-functionally with product teams, sales teams, project teams, external influencers, and industry experts to produce relevant content

- Implement SEO best practices in content creation to improve organic search visibility, working closely with the SEO team

- Execute multi-channel promotion strategies for content distribution across social media, email campaigns, and partnerships to increase visibility and engagement

- Support customer success initiatives by articulating product benefits, capturing success stories, and developing testimonials for social proof

- Define and track KPIs, monitor campaign performance, and iterate marketing efforts based on data and customer feedback

Professional Experience Requirements

- 5-6 years of experience in B2B product marketing, ideally in SaaS, integration technology, or eCommerce platforms

- Proven track record driving or supporting product-led growth (PLG) initiatives

- Experience conducting customer research and translating insights into actionable marketing strategies

- Demonstrated success in go-to-market planning and execution for technology products

- Background in sales enablement and creating compelling marketing collateral

- Experience with content marketing, SEO optimization, and multi-channel campaign management





- Familiarity with eCommerce platforms (Adobe Commerce, Shopify, BigCommerce) and/or ERP systems is highly desirable

Soft Skills & Qualities

- Exceptional communication and storytelling abilities with the power to simplify complex technical concepts

- Self-starter mindset with a strong bias for action and outcomes

- Ability to collaborate cross-functionally and influence stakeholders at all levels

- Strong project management skills with ability to manage multiple initiatives simultaneously

- Data-driven decision maker who balances creativity with analytical rigor

- Strategic thinker who can also execute tactically and hands-on

- Curious and continuously learning about eCommerce, integration technology, and AI trends

- Customer-centric approach with empathy for user needs and pain points

Campaign Examples

You might work on initiatives such as:
- Developing a multi-touch launch campaign for a recent AI-powered integration feature, including landing pages, demo videos, and sales enablement materials

- Creating a product-led growth strategy for a freemium Shopify app, optimizing in-app experiences to drive conversion from free to paid tiers

- Building a customer advocacy program that captures and promotes success stories from our 400+ global clients

- Designing a competitive battle card program to help sales teams win against traditional integration providers

- Launching an industry thought leadership content series featuring customer use cases and integration best practices

i95Dev is committed to creating an inclusive environment where diverse perspectives drive innovation. We encourage applications from candidates of all backgrounds who share our passion for using technology to transform eCommerce.

📌 Product Marketing Specialist (Hyderabad)
🏢 i95Dev
📍 Hyderabad