Role Overview

We are looking for a hands-on Performance Marketing Specialist to manage Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You will be responsible for the complete campaign process-from planning and setup to daily optimisation, reporting, and scaling. We need someone focused on generating measurable results such as sales, leads, ROAS, and lower CPA.

Key Responsibilities

- Plan, launch, and optimise Google Ads and Meta Ads campaigns for international clients.

- Manage Google Search, Display, Shopping, and Performance Max campaigns.

- Manage Facebook and Instagram advertising campaigns.

- Develop paid advertising strategies focused on ROI, ROAS, profitability, and scalable growth.

- Conduct keyword research, competitor analysis, audience targeting, bid optimisation, and ad copy creation.

- Monitor campaign budgets and performance daily.

- Prepare weekly and monthly reports with clear insights and recommended actions.

- Run A/B tests on ad copy, creatives, audiences, and landing pages to improve conversions.

- Set up and manage conversion tracking, remarketing, and attribution using GA4, GTM, and Meta Pixel.





- Coordinate with the technical and analytics teams when required.

- Use tools such as Claude AI, ChatGPT, Gemini, or similar platforms for campaign research, analysis, ad copy, reporting, and workflow automation.

Must-Have Requirements

- Minimum 2 years of hands-on experience managing Google Ads and Meta Ads.

- Proven campaign results supported by case studies or performance metrics.

- Experience managing international e-commerce or service-based client accounts.

- Strong knowledge of GA4, Google Tag Manager, Meta Business Suite, Meta Pixel, and Google Ads Editor.

- Good understanding of ROAS, ROI, CPA, CPC, CTR, Quality Score, conversion rate, and attribution windows.

- Practical experience using AI tools in day-to-day performance marketing work.

- Ability to manage multiple campaigns and client accounts simultaneously.

- Solid analytical and problem-solving skills.

- Clear written and verbal English communication for reports and client updates.

- Ability to work independently in a fast-paced, results-focused environment.

📌 Performance Marketing Specialist (Ahmedabad)
🏢 Webindia
📍 Ahmedabad