Experience: 2–4 years

Location: Anywhere in India

Role: Full-time

About the Role

PŪRAROMA is looking for a highly analytical, strategic and hands-on Performance Marketing Manager to drive profitable growth across Meta, Google and e-commerce platforms .

This role requires someone who can independently strategize, execute, analyse and optimize campaigns .

Key Responsibilities

- Strategy: Build short- and long-term performance marketing strategies across Meta, Google and e-commerce platforms, including budgets, audiences and campaign structures.
- Campaign Management: Independently set up, manage and optimize campaigns across Meta Ads Manager, Google Ads and other platform dashboards.
- Data Analysis & Reporting: Deeply analyse campaign, audience, creative, SKU and platform-level data. Maintain structured performance reports and identify trends, opportunities and areas of concern.
- Optimization: Use data to recommend and implement changes across budgets, targeting, bidding, creatives, messaging and landing pages to improve ROAS, CAC, CTR and conversions .
- Audience Strategy: Identify the optimum target audiences for different products and build effective prospecting, retargeting and testing strategies.
- Testing & Scaling: Run structured A/B tests, identify winning combinations and scale campaigns while maintaining efficiency.
- Cross-Team Collaboration:



Work closely with creative, content, website and e-commerce teams, translating performance insights into explicit actions and briefs.
- E-Commerce and Q-commerce Advertising: Manage and optimize performance marketing across Amazon and other e-commerce/quick-commerce platforms.
- Weekly Performance Dashboards: Build and maintain consolidated weekly dashboards across all platforms to track key metrics, performance vs. targets, trends and actionable insights for management review.

What We’re Looking For

- 2–4 years of hands-on performance marketing experience
- Strong practical expertise in Meta Ads Manager and Google Ads
- Proven track record of improving performance for D2C/e-commerce brands
- Excellent analytical and problem-solving ability
- Strong understanding of targeting, funnels, attribution and conversion optimization
- Ability to turn data into clear insights and actionable recommendations
- High ownership, attention to detail and commercial understanding

What Success Looks Like You should be able to look at performance data and clearly answer:

What is happening? Why is it happening? What should we change? And where should we invest next?

How to Apply

Send your applications via email on [email protected]. Applications via LinkedIn Easy Apply will not be considered.

📌 Performance Marketing Manager – Meta, Google & E-Commerce (India)
🏢 Pūraroma
📍 India