Job Summary

We are looking for an experienced Performance Marketer & Social Media Specialist to manage paid digital campaigns, social media activities, audience engagement, content coordination, and customer/lead acquisition.

The ideal candidate should be creative, analytical, and results-oriented, with strong hands-on experience in performance marketing, social media management, campaign optimization, and digital analytics.

Key Responsibilities1. Performance Marketing & Campaign Management

- Plan, execute, manage, and optimize paid digital marketing campaigns.
- Manage campaigns across Meta, Google, TikTok, and other relevant advertising platforms.
- Define campaign objectives, target audiences, budgets, creatives, and KPIs.
- Conduct A/B testing of audiences, creatives, offers, and messaging.
- Continuously optimize campaigns to improve conversions and marketing ROI.

1. Campaign Performance Analysis & Reporting

- Monitor and analyze campaign performance regularly.
- Track CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, reach, and engagement.
- Identify performance trends and optimization opportunities.
- Prepare regular performance reports for management.
- Provide actionable insights based on campaign data.

1. Social Media Management

- Manage the company's social media presence across relevant platforms.
- Develop and maintain social media content calendars.
- Plan and publish posts, reels, stories, videos, promotions, and campaigns.
- Monitor social media trends and identify opportunities for engaging content.
- Maintain consistent brand communication across all platforms.

1. Community Management & Engagement

- Monitor and respond to comments, messages, mentions, and customer interactions.




- Build and maintain an active online community.
- Monitor customer feedback and identify recurring concerns and opportunities.
- Ensure timely and skilled communication with the online audience.

1. Content Development & Creative Coordination

- Work closely with graphic designers, motion designers, photographers, videographers, and content creators.
- Develop creative briefs based on campaign objectives and target audiences.
- Coordinate production of social media posts, advertisements, reels, videos, and other marketing assets.
- Review creative performance and recommend improvements.
- Ensure content aligns with brand guidelines and campaign objectives.

1. Audience & Lead Generation

- Develop strategies to attract and acquire relevant target audiences.
- Build and manage custom, lookalike, retargeting, and remarketing audiences.
- Develop lead-generation and customer-acquisition campaigns.
- Monitor lead quality and conversion performance.
- Identify opportunities to improve audience targeting and customer acquisition.

1. Market & Competitor Research

- Conduct regular research on market trends, customer behavior, and competitor activities.
- Monitor competitor advertising, social media content, campaigns, offers, and promotions.
- Identify new platforms, content formats, audience segments,



and marketing opportunities.
- Stay updated with digital marketing and social media trends.

1. Budget & Marketing Coordination

- Manage daily and monthly digital advertising budgets.
- Allocate budgets based on campaign performance and business priorities.
- Monitor advertising spend and ensure campaigns remain within approved budgets.
- Coordinate with internal teams and external agencies/vendors when required.
- Ensure marketing activities are delivered within agreed timelines.

Required Skills
- Strong hands-on experience with Meta Ads Manager.
- Strong knowledge of Google Ads and other digital advertising platforms.
- Strong understanding of social media marketing and content strategy.
- Excellent analytical and reporting skills.
- Knowledge of Google Analytics / GA4 and conversion tracking.
- Understanding of retargeting, audience segmentation, pixels, and campaign tracking.
- Strong communication and coordination skills.
- Ability to work effectively with creative and marketing teams.
- Strong commercial and performance-driven mindset.

Qualifications & Experience
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field preferred.
- 5–7 years of relevant experience in performance marketing and social media.
- Proven hands-on experience managing and optimizing paid digital campaigns.
- Experience in F&B;, restaurants, hospitality, retail, lifestyle, or consumer brands is preferred.
- Candidates should be able to demonstrate relevant campaign experience and measurable results.

Benefits:
- Health insurance
- Provident Fund

Work Location: In person

📌 Performance Marketer & Social Media Specialist (Toli Chowki)
🏢 YR GLOBAL SERVICES PRIVATE
📍 Toli Chowki