Role Overview

We are looking for a seasoned Network Planning leader to drive offline merchant acquisition and distribution (Soundbox, EDC, QR, etc.) through data-driven territory design, geo-analytics, and intelligent capacity planning.

This role will sit at the intersection of business strategy, field execution, and advanced analytics,

ensuring optimal deployment of sales force and devices across geographies.

Key Responsibilities

- Network & Distribution Planning

● Design and optimize city / cluster / beat-level distribution models for offline merchant acquisition.

● Define ideal merchant density, device penetration norms, and coverage benchmarks by micro-market.

● Drive Soundbox, EDC, QR device allocation strategy based on merchant potential and usage signals.

- Geo-Spatial & Location Intelligence

● Leverage geo-mapping, geo-tagging, heat maps, and territory intelligence to optimize coverage.

● Build micro-market prioritization frameworks using parameters like footfall, category density,

transaction velocity, and competition presence.

● Use GPS / geo-fencing / location tagging data to improve route planning and field productivity.

- Data Analytics & Decision Science

● Build and own dashboards and analytical models tracking:

○ Merchant acquisition funnel

○ Device deployment vs utilization

○ Sales productivity & ROI by geography

● Apply advanced analytics / predictive models to:

○ Forecast merchant acquisition potential

○ Identify under-penetrated or over-served markets

○ Improve device ROI and reduce idle inventory





● Drive data-backed decision making for leadership and regional teams.

- Hashtag / Category / Merchant Tagging

● Create structured merchant taxonomy & tagging frameworks (category, size, transaction behavior, location).

● Use hashtag / category tagging to enable smarter targeting, campaigns, and device placement.

● Partner with product and tech teams to institutionalize tagging standards across platforms.

- Sales & Field Force Optimization

● Design sales capacity models: headcount planning, beat sizing, incentive effectiveness.

● Optimize sales routes, coverage frequency, and deployment mix (feet-on-street vs partners).

● Enable regional teams with actionable insights, not just reports.

- Cross-Functional Leadership

● Work closely with Sales, Product, Supply Chain, Tech, and Finance teams.

● Translate business problems into analytical problem statements for data teams.

● Act as a thought partner to senior leadership on expansion and penetration strategy.

Key Skills & Competencies

Must-Have

● Strong experience in offline distribution / merchant acquisition / large field networks.

● Deep expertise in data analytics, network planning, and geo-spatial intelligence.

● Hands-on experience with:

○ Geo-mapping tools (GIS, Google Maps APIs, internal mapping tools)

○ Dashboards (SQL, Tableau, Power BI, Looker, etc.)

Valuable to Have

● Experience in payments, fintech, telecom, FMCG, or large B2B distribution networks.

● Exposure to predictive analytics / machine learning models for demand or capacity planning.

● Understanding of device-led businesses (EDC, POS, IoT, Soundbox, etc.).

📌 Network Planning (Noida)
🏢 Paytm Payments Services
📍 Noida