Our client is a building materials company reinventing how it does business — and it needs someone to own the whole engine, online and offline, and make sure the two are actually talking to each other. That's this role.

What you'll own

Digital

- Run performance marketing — paid social, search, display, remarketing. You're not briefing an agency and hoping. You're in the account, making the calls.
- Build campaigns across Instagram, Meta, Google, YouTube that people actually stop scrolling for
- Own email on Klaviyo — flows, campaigns, segmentation, testing. Make the inbox a channel people want to be in
- Live in the numbers — ROAS, CAC, CTR, LTV — and move budget the second they tell you something
- Shape the whole customer journey, discovery to loyalty

Offline

- Own how the brand shows up at dealer counters and in stores — activations, launches, collateral that doesn't look like it was printed in 2009
- Run architect and PMC events, trade exhibitions, regional launches — get people in a room and make it count
- Wire data capture into every offline touchpoint — QR codes, lead forms, sign-ups — so a trade show doesn't just end when the lights go off, it feeds the funnel
- Coordinate with sales and franchise teams on the ground so activations actually convert, not just look positive in photos

Cross-functional

- Team up with content and design to keep the work fresh — no stale creative, no recycled decks
- Keep a finger on the pulse of what's new — formats, tools,



platforms — and push to try the good ones fast

What you bring

Must have

- 4–6 years running performance marketing with real, hands-on ownership of paid social and search budgets
- Have actually built and run Klaviyo (or equivalent) flows and segmentation — not just watched someone else do it
- Planned and executed at least one offline activation or event end to end — trade show, retail activation, regional launch
- Fluent in ROAS, CAC, CTR, LTV — read the data, act on it, no hand-holding needed
- Worked across both D2C/e-commerce and a retail or dealer-network world

Strongly preferred

- Background in building materials, home & living, furniture, or another big-ticket considered-purchase category
- Comfortable marketing to consumers and trade audiences (architects, contractors, dealers) at the same time

What we look for beyond the CV

- You do the work yourself — campaigns, events — not just direct a team or an agency
- You're wired for a lean, founder-style setup where decisions move fast
- You can walk into a dealer showroom or a trade booth and just get things done, not just strategize from a desk
- Online and offline aren't two departments to you — it's one funnel

Reporting and structure

Reports to the Head of Marketing/Brand. Works closely with sales and franchise ops on activations, content and design on creative, and dealer/franchise partners directly.

Compensation

- Commensurate with experience.

📌 Marketing Specialist - Digital/Physical Story Teller (Mumbai)
🏢 Love Pangolin
📍 Mumbai