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We are looking for passionate and driven professionals to join DataZymes, a next-generation analytics and data science company founded in 2016. At DataZymes, we focus on driving technology-led innovation and helping clients maximize the value of their data and analytics investments through cutting-edge platforms and consulting expertise. If you are excited about working on impactful solutions in the healthcare analytics space and want to be part of a high-performance, fast-growing team, we’d love to hear from you.

The B2B Marketing Specialist will be responsible for planning and executing DataZymes' commercial marketing activities across campaigns, content, digital channels, and events. The role requires a balance of strategic thinking and hands-on execution, and will work closely with subject matter experts, account managers, and senior leadership to translate business priorities into marketing output.

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Campaigns

• Plan and execute B2B marketing campaigns across email, LinkedIn, and digital channels, targeting both existing accounts and prospective clients

• Develop and manage outreach sequences for new-logo prospecting and re-engagement of lapsed contacts

• Build and maintain account-based marketing (ABM) campaigns targeted at specific stakeholder functions within priority accounts

• Monitor campaign performance metrics, draw insights, and recommend adjustments to improve results

Social Media & Content

• Manage the company LinkedIn page - content planning, post scheduling, carousel production, and performance reporting

• Coordinate with internal teams to develop blog posts, case studies, capability materials, and thought leadership content

• Maintain a structured content calendar and ensure consistent publishing cadence across all channels

• Produce campaign graphics and social assets liaising with the design resource

CRM & Pipeline Support





• Maintain CRM data hygiene - contact records, pipeline stages, and activity logging

• Build and manage target contact lists for outreach campaigns, using prospecting tools and LinkedIn

• Track engagement signals across campaigns and provide Account Leads with regular reports on active prospects

Events & Industry Presence

• Support in the planning for focused events.

• Manage pre-event and post-event marketing activities, including promotional content and follow-up campaigns

• Support the coordination of webinars, partner blog contributions, and other visibility-building activities

Analytics & Reporting

• Track and report on marketing KPIs - campaign performance, content output, social growth, and pipeline contribution and report to senior leadership

• Research on current accounts and target accounts and share updates with team to align on content for reach outs.

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Requirements

Preferred

- 6+ years of B2B marketing experience with direct campaign execution responsibility
- Proven experience managing email marketing campaigns end-to-end
- LinkedIn company page ownership - content, scheduling, analytics
- Proficiency in Canva for graphic and social asset production
- CRM experience: Pipedrive, HubSpot, Salesforce, or equivalent
- Solid written communication - email, social, and long-form copy
- Organised, self-directed, and comfortable managing multiple priorities
- Proficiency with use of AI to generate strong relevant content, planning and execution
- Background in technology, analytics, SaaS, or consulting marketing
- Experience with account-based marketing (ABM) methodology
- Familiarity with contact prospecting tools
- Basic SEO knowledge
- Exposure to the pharma or life sciences sector

Education: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field. Engineering graduates with relevant experience may also apply. Professional certifications in digital marketing or CRM platforms are advantageous.

📌 Marketing Operations Manager (Bengaluru)
🏢 DataZymes Analytics
📍 Bengaluru