Role overview: Partner Marketing Manager, India The Partner Marketing Manager for India will architect and execute high-impact partner engagement strategies that drive measurable demand generation, pipeline creation, and deal progression across priority audiences and buying groups. This strategic role sits at the intersection of Channel Sales, India Field Marketing, Direct Sales, GTM, and APAC stakeholders, requiring the ability to activate integrated campaigns across the customer lifecycle—from awareness and acquisition to expansion and value realization.

You will bring programs to life through partners, translating GTM priorities into scalable, revenue-generating programs. The role works directly with C&I;, Reseller, Service Provider, and Build partners in India and regional marketing teams to develop and execute multi-channel partner marketing programs that drive demand and revenue growth.

Success in this role requires a strong understanding of the enterprise channel ecosystem, GTM motions, channel marketing, and customer segments in India, combined with the ability to operate effectively in a fast-paced, collaborative, matrixed environment.

Key responsibilities

- Design and execute integrated multi-channel partner marketing programs to drive demand and revenue growth through C&I;, Reseller, Service Provider and Build partners
- Own joint go-to-market plans aligned with partner organisations and defined business objectives, ensuring mutual accountability and revenue impact
- Track, analyze and report on the performance of partner marketing initiatives to leadership, using data-driven insights to optimize campaign effectiveness and ROI
- Leverage direct and indirect channels to land new business and drive up-sell and cross-sell opportunities across customer buying groups and ecosystem partners
- Analyze target accounts, identify buying groups, and design account-based campaigns with partners that create measurable pipeline and influence enterprise purchase decisions
- Prepare inputs for forecasts and performance reports, monitoring key business metrics,



campaign quality, and audience insights to inform strategic decisions

Skills:
- Channel Marketing Expertise: Strong experience in channel marketing and campaign management supporting partner sales teams across the account lifecycle, with deep understanding of partner business models and co-marketing mechanics.
- Audience & Buying Group Marketing: Proven ability to analyze target accounts, identify buying groups and decision-makers, and design campaigns in partnership with channels that drive pipeline creation and business impact.
- Multi-Channel Campaign Delivery: Demonstrated understanding of digital (LinkedIn, programmatic, email, webinars) and non-digital channels (events, roundtables, ABM) across integrated campaigns, with ability to orchestrate cohesive customer experiences.
- Data-Driven Marketing: Strong capability to leverage insights, performance data, and analytics to optimize campaigns, allocate investments effectively, and demonstrate ROI to stakeholders.
- Strategic GTM Understanding: Knowledge of go-to-market motions across solutions, industry, partner marketing, new customer acquisition and customer success.
- Collaboration and Influence: Excellent interpersonal communication and presentation skills with proven ability to influence senior stakeholders across geographies, functions and organisational cultures.
- AI in Marketing: Experience integrating AI into workflows, decision-making, automation, and insight generation to improve marketing effectiveness, productivity, and campaign personalisation.
- Vendor and Budget Management:



Experience managing marketing budgets and external vendors/agencies to deliver effective campaigns at scale while maintaining quality and fiscal discipline.
- Strategic Communication: Excellent, prescriptive communication and storytelling capabilities to deliver information effectively to both senior sales and marketing leaders and those beginning their professional journey
- Attention to Detail: Extreme attention to detail, superior time management, and strong organizational skills to manage multiple concurrent priorities in a fast-paced environment

Experience requirements:
- 4-6 years of channel marketing or partner marketing experience in a B2B enterprise technology environment supporting sales teams, with a proven track record of delivering measurable business impact across the account lifecycle
- Demonstrated ability to analyze market trends, competitive landscape, and partner feedback to continuously improve program performance and effectiveness
- Excellent communication and stakeholder engagement abilities, with experience influencing cross-functional teams and senior leadership in matrixed organizations
- Strong understanding of the business, cultural, and media landscapes across India, with demonstrated experience adapting and localizing marketing strategies for regional markets
- Experience managing multiple stakeholders across concurrent campaigns in a matrixed organization, with ability to prioritize effectively and drive alignment
- Proven ability to manage marketing budgets and external vendors/agencies for campaign delivery at scale
- Digitally savvy with a demonstrated understanding of the role of digital channels across integrated campaigns and the customer journey
- Experience working in fast-paced, dynamic enterprise technology or SaaS environments with comfort in ambiguity and change

Qualifications:
- An undergraduate degree in Marketing, Business, Communications or equivalent qualified experience
- A postgraduate qualification (MBA) is beneficial but not required
- Experience in enterprise software, SaaS, or cloud technology sectors strongly preferred

📌 Marketing Manager - IV (Bengaluru)
🏢 Trigent Software
📍 Bengaluru