Key Responsibilities

Digital Marketing manager-Performance Marketing

- Develop and execute overall marketing strategies aligned with business and revenue objectives.
- Lead digital marketing initiatives including Meta/Facebook campaigns, Google Ads, social media, SEO, content marketing, and lead generation.
- Plan, execute, and monitor marketing campaigns across digital and offline channels.
- Coordinate closely with the Sales team to improve lead quality, conversion, customer acquisition, and revenue.
- Manage marketing projects, timelines, budgets, agencies, vendors, and external partners.
- Strengthen the company’s brand image, market positioning, and overall visibility.
- Build and maintain relationships with media, industry partners, influencers, educational institutions, and other external stakeholders.
- Identify and coordinate opportunities for brand collaborations, events, industry engagements, partnerships, and promotional activities.
- Develop communication initiatives that enhance the company’s reputation and strengthen its presence in the market.
- Identify recent marketing channels, customer segments, market opportunities, and business growth opportunities.
- Monitor campaign performance, marketing ROI, lead generation, sales contribution, and customer acquisition metrics.
- Work closely with Sales, Academics, Operations, HR, and other departments to ensure smooth execution of business initiatives.
- Lead, mentor, and monitor the performance of the marketing team.
- Prepare regular marketing and business performance reports for senior management.




- Drive innovative marketing initiatives that contribute directly to business growth and revenue generation.
- Take ownership of strategic marketing projects from planning through execution and evaluation.

Required Skills & Experience

- 12–15 years of experience in Marketing, preferably in EdTech, Education, Technology, or service-based industries.
- Strong experience across Digital Marketing, Sales Coordination, Project Management, Brand Management, and External Communications.
- Hands-on knowledge of Meta/Facebook Campaigns, Google Ads, social media marketing, SEO, content marketing, and lead generation.
- Strong understanding of sales funnels, customer acquisition, conversion strategies, and revenue generation.
- Experience in managing marketing campaigns, projects, budgets, agencies, and vendors.
- Strong ability to develop relationships with media, partners, institutions, influencers, and other external stakeholders.
- Excellent project management, leadership, negotiation, communication, and presentation skills.
- Strong analytical and decision-making abilities with a results-oriented approach.
- Ability to manage multiple priorities and cross-functional teams.
- Ability to work independently and take ownership of marketing and business growth initiatives.

Key Performance Areas (KPIs)

- Lead generation and conversion
- Marketing ROI and campaign performance
- Sales contribution and revenue growth
- Brand visibility and market positioning
- Customer acquisition
- Marketing project execution and timelines
- Strategic partnerships and external engagements
- Team performance and productivity
- Overall marketing and business growth

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: Remote

📌 Marketing Manager (India)
🏢 Edubex
📍 India