Key skills10.01B2B Marketing, Lead Generation, SEO/SEM, Content Strategy, LinkedIn Ads, Trade Shows, CRM (HubSpot/Salesforce)

11.01Company Strategic Profile: Innomach (www.innomach.com) is a pioneer in industrial automation, heavy engineering, and automated material handling equipment. As we expand global market footprint, the Marketing Manager plays a vital role in building brand presence and driving high-converting enterprise sales pipelines.

11.02B2B Marketing Strategy & Planning: Develop and execute end-to-end B2B marketing strategies aligned with Innomach's commercial goals. Conduct in-depth market research, competitor tracking, and industry trend analyses within the industrial automation and warehousing logistics sectors.

11.03Digital Marketing & SEO/SEM Optimization: Drive organic and paid web acquisition by optimizing the corporate website (SEO/SEM), managing Google Search campaigns, and converting target enterprise buyers, plant heads, and supply chain directors.

11.04Targeted Lead Generation & Account-Based Marketing (ABM): Design and launch high-impact inbound and outbound campaign funnels across LinkedIn B2B campaigns, technical email newsletters, and targeted marketing automation workflows

.11.05Technical Content Creation & Product Collateral: Collaborate closely with internal Design and Sales Engineering teams to translate complex equipment engineering into compelling brochures, application case studies, whitepapers, video demos, and web copy.

11.06Trade Shows,



Expos & PR Management: Plan, coordinate, and execute full-lifecycle participation in domestic and international manufacturing, supply chain, and logistics trade shows. Manage stall design, pre-show promotion, PR outreach, and post-event lead qualification.

11.07Brand Standards & Sales Enablement: Maintain unified corporate identity and brand consistency across global assets. Equip field Sales Engineers with up-to-date presentation decks, ROI calculators, and client-facing promotional kits.

11.08CRM & Pipeline Automation: Oversee integration and hygiene of CRM systems (HubSpot/Salesforce). Track lead progression from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) to ensure high conversion efficiency.

11.09Budget Management & ROI Tracking: Formulate and manage the annual marketing budget. Measure, analyze, and present quarterly marketing metrics (CAC, ROAS, web traffic, lead conversion rates) directly to C-level management.

11.1Vendor & Agency Management: Direct external creative agencies, video production teams, digital marketing specialists, and PR agencies to ensure timely delivery and high standards across external campaigns.

11.11Key Competencies & Professional Attributes: Strong strategic mindset with proven expertise in industrial B2B marketing. Excellent command over technical storytelling, project management, multi-channel marketing, and analytics tools.

📌 Marketing Manager (Ahmedabad)
🏢 Grow More Consultants
📍 Ahmedabad