Marketing Manager

Job Role

We are looking for an experienced B2B Marketing Manager to lead and execute DecisionTree s marketing initiatives across North America and India. The role will own marketing strategy, content and thought leadership, demand generation, digital marketing, SEO, social media, ABM, emailmarketing, events and marketing analytics.

Key Responsibilities

- Marketing Strategy Planning - Develop and execute the B2B marketing strategy across North America and India, aligned with target industries, audiences and business growth objectives.

- Content Thought Leadership - Own the content strategy and calendar across blogs, case studies, whitepapers, LinkedIn, carousels, newsletters, POVs and other content formats, with inputs and support from the Presales Tech teams.

- Demand Generation - Plan and execute marketing campaigns to generate Qualified leads, and marketing-influenced pipeline.

- Digital Performance Marketing - Manage Google Ads, LinkedIn Ads, paid campaigns, retargeting, landing pages and other digital acquisition channels, optimizing for CPL, conversions and ROI.

- SEO Website Management - Own the DecisionTree website, including content updates, landing pages, keyword strategy, on-page / technical SEO, organic traffic and conversion optimization.

- Social Media Brand - Own the companys social presence, particularly LinkedIn, and strengthen brand visibility and thought leadership among target audiences.

- Account-BasedMarketing (ABM) - Develop targeted marketing campaigns for priority accounts, industries and buyer personas in collaboration with the Sales team.





- Email Marketing - Manage newsletters, segmented email campaigns, nurture journeys and other lifecycle marketing initiatives.

- Events Partnerships - Manage marketing activities around conferences, webinars, round tables and industry partnerships across North America and India, including pre- and post-event campaigns.

- Market Competitor Intelligence - Track competitors, industry trends, buyer interests and emerging Data, Analytics and AI themes to inform campaigns and content.

Essential Skills

- 8+ years of B2B marketing experience, preferably in Technology, SaaS, Data AI, or IT Services.

- Strong experience across content, digital marketing, demand generation and brand building.

- Positive understanding of SEO, paid campaigns, email marketing and ABM.

- Familiarity with HubSpot/CRM, GA4 and marketing analytics tools.

- Ability to track and improve leads, conversions and campaign performance.

- Excellent communication and B2B storytelling skills.

- Ability to collaborate with Sales, Presales and Technology teams.

- Experience managing internal teams, agencies or external partners.

- Exposure to North American B2B marketing is preferred.

Core Competencies Required

- B2B Marketing Strategic Thinking

- Content Storytelling

- Communication

- Adaptability

- Planning Execution

- Collaboration

- Continual Learning

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Manager (Gurugram)
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