Role & Responsibilities

- Develop and execute NeoSnax's overall marketing and growth strategy.

- Drive customer acquisition, app downloads, first orders, repeat orders, and customer retention.

- Plan and manage digital, social media, offline, campus, event, and partnership campaigns.

- Develop lead-generation and lead-nurturing workflows for customers and food-business partners.

- Improve lead quality, conversion rates, and lead-to-deal/onboarding conversion.

- Develop positioning, messaging, and value propositions for different customer and business segments.

- Work closely with sales, business development, digital marketing, telecalling, product, and operations teams.

- Build scalable systems for follow-ups, remarketing, referrals, CRM, and customer engagement.

- Develop strategies for restaurant, caf, bakery, hotel, and other food-business onboarding.

- Identify and develop strategic partnerships with businesses, colleges, institutions, and organizations.

- Plan and execute campus marketing and customer acquisition initiatives.

- Analyze marketing funnels and identify bottlenecks in acquisition, nurturing, conversion, and retention.

- Track marketing KPIs including CAC, conversion rate, retention, revenue, and campaign ROI.

- Conduct marketing experiments and optimize campaigns based on performance data.

- Prepare marketing reports and provide actionable growth recommendations.

- Ensure marketing activities are aligned with business objectives, revenue, and market expansion.

- Take ownership of marketing initiatives from strategy and planning through execution and measurement.





Preferred Candidate Profile

- 25 years of experience in Marketing, Growth Marketing, Digital Marketing, Business Development, or a related field.

- Experience in startups, FoodTech, Internet, E-commerce, SaaS, marketplaces, hospitality, retail, or consumer technology is preferred.

- Strong understanding of marketing funnels, lead lifecycle management, customer acquisition, conversion, and retention.

- Experience in developing and managing lead-generation and lead-nurturing processes.

- Strong knowledge of digital marketing, social media, performance marketing, CRM, and marketing analytics.

- Experience working with sales and business development teams to improve conversions.

- Strong analytical mindset with a focus on ROI, revenue, and measurable business outcomes.

- Excellent communication, presentation, negotiation, and relationship-building skills.

- Ability to develop strategic marketing plans and convert them into actionable campaigns.

- Experience in partnership development, campus marketing, events, or offline marketing is an advantage.

- Ability to work independently and coordinate effectively with cross-functional teams.

- Entrepreneurial mindset with strong ownership and problem-solving ability.

- Comfortable working in a fast-paced startup workplace where responsibilities may evolve with business growth.

- Candidates who can demonstrate measurable results in customer acquisition, lead conversion, revenue growth, or campaign performance will be preferred.

- English and Malayalam proficiency required; Hindi is an added advantage.

📌 Marketing & Growth Manager (Kochi)
🏢 Neomiracle Infraglobal Ventures
📍 Kochi