Job Title: Team Member : PR & Corporate Communications

Department: Digital, PR & Corporate Communications Team

Position Grade Range: Manager/Basis eligibility and evaluation

Location: Lower Parel, Mumbai

Who we Are?

Axis Asset Management Company Ltd (Axis AMC), founded in 2009, is one of India's largest and fastest-growing mutual funds. We proudly serve over 1.3 crore customers across 100+ cities with utmost humility.

Our success is built on three founding principles:

- Long Term Wealth Creation
- Customer-Centric Approach
- Sustainable Relationships

Our investment philosophy emphasizes risk management and encourages partners and investors to move from transactional investing to fulfilling critical life goals. We offer a diverse range of investment solutions to help customers achieve financial independence and a happier tomorrow.

Our recent accolades

- Excellent Place to Work Certification (Feb 2024- Feb 2025)
- Brandon Hall Group HCM Excellence Awards for Learning & Development 2022 - Silver Award
- Morningstar Awards 2022: Best Fund House: Equity, Debt & Overall
- Outlook Money Awards 2021: GOLD in Equity AMC of the Year 2021
- World Leadership Congress & Awards 2022: Business Transformation Leadership Awards Digital Transformation Project (Mobile App)

Key Responsibilities:

You will work with the Head of Public Relations & Corporate Communications to support strategic communication initiatives, media relations, spokesperson management, research depth & intelligence gathering, content production and communications for Axis Mutual Fund. The right person obsessively reads the news, has a feel for what makes a story, and can write well.

Media Monitoring & Intelligence:

- Run a structured daily media monitoring process across domestic and global publications, tracking industry narratives, regulatory developments, competitive positioning and emerging themes relevant to the Asset Management industry.




- Synthesise monitoring outputs into clear, actionable intelligence notes that allow the public relations function to respond quickly or plan proactively.

PR & Media Relations:

- Draft and distribute press releases, media pitches, spokesperson quotes and reactive statements for news and media outlets.
- Support the development and maintenance of direct journalist relationships in collaboration with external agencies.
- Coordinate media opportunities from pitching and follow-up to briefing materials and post-coverage tracking.
- Support the profiling of multiple leaders across print, digital, podcast and broadcast and industry event formats.
- Assist in planning and executing PR campaigns, including thematic initiatives tied to market trends, regulatory events and product launches.

Content & Thought Leadership:

- Research market trends, regulatory developments and investment themes to support spokesperson, media story pitches, and expert commentary for organic and owned content channels.
- Write and edit first drafts of personal finance articles, by-lined articles and expert commentary for spokespeople, with a strong grasp of distinct tones of voice.
- Proactively distribute proprietary research properties including outlook reports, survey analyses, and flagship publications.
- Prepare briefing documents, talking points, interview prep packs and background research for spokesperson media interactions and public appearances.

Operations & Coordination:





- Manage day-to-day coordination with external agencies including briefings, content reviews, coverage reporting and PR measurement.
- Maintain editorial calendars, task trackers, and coverage databases.
- Coordinate on media partnerships and cross-functional PR collaborations across internal teams.

Crisis Comms & Governance:

- Support on crisis communications when needed, and make sure external messaging meets compliance and legal approvals and guidelines.

What makes you a good fit?

- Master’s/ Bachelor’s Degree in Communications, Public Relations, Journalism, English, Economics or a related field.
- 7-9 years of experience in PR, communications or financial journalism, ideally in Financial Services, Mutual Funds/ Asset Management industry
- Deep understanding of media relations, thought leadership, and executive communications
- Demonstrable experience drafting press materials such as press releases, op-eds, media pitches and spokesperson quotes that have been placed or published.
- Experience running PR campaigns from conceptualisation and execution to tracking performance and outcomes. Experience working with or alongside an external PR agency.
- Strong English writing ability that is clear, concise, and adaptable across formats, from a media pitch to social media content to by-lined articles.
- Research capability: Ability to read a financial regulatory document, a market trend piece or a competitor announcement and extract what matters for a communications angle.
- Editorial instinct: A sense of what is newsworthy, what is not, and how to frame a story for different audiences.
- Strong team collaboration and stakeholders’ management skills
- Organised and reliable under pressure with the ability to manage multiple workstreams simultaneously.

'Axis AMC is an equal opportunity employer, committed to fostering an inclusive and diverse workplace.'

📌 Manager - PR & Corporate Communications (Mumbai)
🏢 Axis Mutual Fund
📍 Mumbai