Lead Researcher – Consumer Insights | Founding Team

Location: Mumbai

Employment: Full-time

Working style: Primarily in person, with flexibility when fieldwork requires it

Experience: Approximately 3–5 years in consumer or market research

About Bundl Research

Bundl Research helps consumer brands answer important questions about their customers, products and markets.

We combine established research methods with multilingual AI-assisted interviewing, participant recruitment, surveys, product testing and business data from sources such as CRM, commerce and operational systems.

Our work begins with a business decision—not a predetermined methodology. We identify what the client needs to learn, design the appropriate study, collect fresh evidence and translate the findings into a clear recommendation.

We are initially focused on food, beverage, nutrition and other consumer brands in India.

About the role

We are looking for a hands-on Lead Researcher to build and lead Bundl’s research practice alongside the founders.

You will own the quality of our research from the first client conversation through the final recommendation. This includes framing the problem, choosing the methodology, designing the sample and instruments, overseeing fieldwork, analysing evidence and presenting the findings to senior client stakeholders.

This is an early-stage role. You should enjoy conducting research yourself, creating processes from the ground up and working closely with product and technology teams.

What you will do

- Work directly with founders, marketing leaders, product teams and consumer-insights teams to understand the business decision behind each research request.
- Convert business questions into clear hypotheses, research objectives and evidence requirements.
- Design qualitative, quantitative and mixed-method studies.
- Select appropriate methods such as depth interviews, product tests, structured surveys, segmentation, usage and attitude studies, pricing research, ethnography and concept testing.
- Define participant profiles, sampling logic, recruitment criteria and study limitations.




- Create discussion guides, questionnaires, screeners and research protocols.
- Conduct and supervise customer interviews, including interviews supported by Bundl’s multilingual AI calling system.
- Review transcripts and fieldwork quality, identify weak or leading questions and improve instruments during the study.
- Analyse customer feedback alongside relevant purchase, CRM, operational and market data.
- Separate what participants reported, what the data shows and what the research team has inferred.
- Identify themes, customer segments, contradictions and areas of uncertainty.
- Translate findings into specific product, pricing, packaging, positioning or customer-experience recommendations.
- Produce clear, decision-ready reports and present them to client leadership.
- Build Bundl’s research standards, quality checks, templates and reusable processes.
- Mentor analysts, moderators and fieldwork partners as the research team grows.
- Help develop Bundl’s permissioned participant network while protecting participant consent, privacy and research quality.

What we are looking for
- Approximately 3–5 years of experience in consumer insights, market research, customer research or a closely related field.
- Experience leading end-to-end research for FMCG, food and beverage, nutrition, beauty, wellness, retail or other consumer categories.
- Solid qualitative research skills, including interviewing, probing, moderation and thematic analysis.
- Practical quantitative experience, including questionnaire design, sampling, segmentation and interpretation of survey data.
- The ability to choose a methodology based on the business question rather than applying the same research format to every project.




- Experience presenting findings and recommendations to founders, senior executives or client leadership.
- Excellent written communication and the ability to turn complex evidence into a clear business recommendation.
- Strong judgement around research ethics, consent, data quality, bias and the limits of a study.
- Curiosity about how AI can improve fieldwork and analysis while preserving human accountability for research decisions.
- Comfort working in a fast-moving company where systems and processes are still being built.

You will be especially well suited to this role if
- You have worked at both a research agency and inside a consumer brand.
- You understand Indian consumers across different regions, languages and distribution channels.
- You have researched repeat purchase, product innovation, pricing, packaging, positioning or market entry.
- You can challenge a client’s initial assumption without losing sight of the commercial decision they need to make.
- You enjoy doing the work as much as leading it.

What success looks like During your first three months, you will:
- Establish Bundl’s research-design and quality-review process.
- Lead the successful delivery of our initial consumer-research engagements.
- Create reusable standards for recruitment, interviewing, analysis and reporting.
- Help Bundl produce its first credible, publishable research case studies.
- Build a small, dependable network of analysts, moderators and recruitment partners.
- Ensure that every major conclusion can be traced to the evidence supporting it.

Why join Bundl You will have the opportunity to build a modern research practice from its earliest stage.

You will work with researchers, engineers and operators to combine rigorous human research with new capabilities such as multilingual conversational interviewing, customer-data integration and AI-assisted evidence analysis.

This role offers substantial ownership over how Bundl Research works, the standards it follows and the team it becomes.

📌 Lead Researcher – Consumer Insights | Founding Team. (Mumbai)
🏢 Bundl AI
📍 Mumbai