Experience

- 2+ years of hands-on experience in Performance Marketing.

- Experience in a SaaS, B2B, or digital marketing agency environment is an added advantage.

Who We're Looking For

We are looking for a results-driven Performance Marketing Specialist who can independently manage end-to-end paid marketing campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, a data-driven mindset, and a passion for scaling revenue through performance marketing.

Key Responsibilities

- Handle end-to-end performance marketing campaigns from strategy to execution.

- Plan, launch, optimize, and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, X (Twitter), Microsoft Ads, TikTok Ads, and other paid media platforms.

- Create comprehensive media plans, budget allocation strategies, and revenue-focused campaign structures.

- Monitor daily campaign performance and continuously optimize for ROAS, CPA, CPL, CTR, Conversion Rate, and other key KPIs.

- Conduct keyword research, competitor analysis, audience research, and market research before campaign launches.

- Build campaign structures, ad groups, audience segments, and remarketing strategies.

- Develop full-funnel marketing strategies (Awareness, Consideration, Conversion, and Retargeting).

- Perform landing page analysis and provide CRO (Conversion Rate Optimization) recommendations to improve campaign performance.

- Work closely with the design, content, development,



and sales teams to improve campaign effectiveness.

- Set up and verify conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Conversion API (CAPI), LinkedIn Insight Tag, Google Ads Conversion Tracking, and UTM parameters.

- Ensure accurate tracking and attribution across all marketing channels.

- Prepare weekly and monthly performance reports with actionable insights and recommendations.

- Conduct A/B testing for creatives, ad copies, landing pages, audiences, and bidding strategies.

- Identify new growth opportunities through experimentation and performance analysis.

- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

Required Skills

- Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, X (Twitter) Ads, and other paid advertising platforms.

- Good understanding of campaign planning, optimization, bidding strategies, and budget management.

- Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), and UTM tracking.

- Strong understanding of audience targeting, remarketing, customer journeys, and attribution models.

- Ability to analyze campaign performance and make data-driven optimization decisions.

- Excellent communication, presentation, and problem-solving skills.

- Solid analytical mindset with attention to detail.

- Ability to manage multiple client accounts and meet deadlines.

📌 Junior Paid Ads Specialist (Kochi)
🏢 growth.cx
📍 Kochi