Role & responsibilities

- Identify and shortlist relevant influencers, creators, and content partners for brand campaigns

- Coordinate with nano, micro, macro, and category-specific influencers as per campaign requirements

- Reach out to influencers for collaborations, barter campaigns, paid campaigns, and brand promotions

- Negotiate commercials, deliverables, timelines, and content requirements with influencers

- Share campaign briefs clearly with influencers and ensure proper understanding of brand guidelines

- Track influencer content deliverables such as reels, stories, posts, videos, and reviews

- Coordinate approvals between clients, internal teams, and influencers

- Follow up with influencers for content submission, corrections, posting, and reporting

- Maintain influencer databases with contact details, categories, location, commercials, and performance history

- Monitor live influencer content and ensure posting is done as per schedule

- Collect screenshots, links, insights, and campaign performance data after posting

- Prepare influencer campaign reports and daily/weekly status updates

- Stay updated with trending creators,



viral content formats, social media trends, and platform updates

- Work closely with the social media, content, and campaign teams for smooth execution

Preferred candidate profile

- Graduate in marketing, mass communication, media, business, or a related field

- 0-2 years of experience in influencer marketing, creator coordination, digital marketing, or campaign execution

- Positive understanding of Instagram, YouTube, Facebook, LinkedIn, reels, shorts, and creator-led content

- Strong communication, negotiation, and follow-up skills

- Ability to manage multiple influencers and campaign timelines at once

- Basic knowledge of influencer categories, engagement rate, reach, content quality, and audience fit

- Good knowledge of MS Excel, Google Sheets, and campaign tracking formats

- Strong coordination skills with attention to detail

- Ability to work with deadlines and manage daily execution tasks

- Comfortable with creator outreach, calls, WhatsApp coordination, and email communication

📌 Influencer Marketing Executive (Kolkata)
🏢 Promark Advertising
📍 Kolkata