Role & responsibilities :

Key Responsibilities

Lead Generation & Prospecting:

- Research and identify potential B2B customers across India, Australia, New Zealand and APAC markets.
- Identify companies that may have a requirement for Salesforce CRM, Salesforce implementation, customization, integration, consulting, migration, support or managed services.
- Build and maintain targeted prospect databases.
- Identify key decision-makers such as CXOs, CIOs, CTOs, IT Heads, Sales Heads, CRM Heads and Business Owners.
- Generate leads through cold calling, email campaigns, LinkedIn, LinkedIn Sales Navigator, Apollo and other lead-generation platforms.
- Conduct account research to understand a prospect's business, technology stack and potential Salesforce requirements.

Salesforce Sales & Business Development:

- Develop a strong understanding of the Salesforce product ecosystem and solutions offered by the company.
- Identify customer pain points related to CRM, sales automation, customer service, marketing automation and business processes.
- Introduce relevant Salesforce solutions and services to prospects.
- Explain the business value and benefits of Salesforce solutions at a high level.
- Engage prospects and generate interest in Salesforce consulting, implementation and related services.
- Stay updated on Salesforce products, features and industry trends.

Outbound Sales & Engagement

- Make outbound calls to prospective customers across international markets.
- Conduct email and LinkedIn outreach campaigns.
- Initiate conversations with prospects and identify business requirements.
- Handle initial objections and nurture prospects through regular follow-ups.
- Build relationships with prospective customers and identify new business opportunities.

Lead Qualification & Appointment Setting

- Qualify leads based on business requirement, Salesforce requirement, decision-making authority, budget, timeline and company fit.
- Generate qualified opportunities for the Sales/Business Development team.
- Schedule discovery calls, product discussions, Salesforce demos and meetings.




- Provide complete prospect and chance information to the Sales team before handover.

CRM & Reporting

- Maintain accurate prospect and lead information in the CRM.
- Track calls, emails, LinkedIn interactions, follow-ups and lead status.
- Manage the sales pipeline and ensure timely follow-ups.
- Track lead generation and meeting conversion metrics.
- Prepare daily, weekly and monthly sales/lead-generation reports.

Required Skills & Experience

- 2 to 3 years of experience in Inside Sales, Lead Generation, SDR/BDR or Business Development.
- Experience in Salesforce product/solution sales or the Salesforce ecosystem is strongly preferred.
- Candidates with experience selling Salesforce CRM, Salesforce implementation, consulting, customization, integration, migration or support services will be preferred.
- Experience in B2B technology / SaaS / CRM / IT Services sales.
- Proven experience in international lead generation and outbound sales.
- Experience working with customers/prospects in Australia, New Zealand, APAC and/or India.
- Strong experience with cold calling, email outreach and LinkedIn prospecting.
- Ability to engage with CXOs, CIOs, CTOs, IT Heads, Sales Heads and other senior decision-makers.
- Good understanding of B2B sales processes and lead qualification.
- Experience using CRM platforms such as Salesforce, HubSpot, Zoho or similar.
- Experience with LinkedIn Sales Navigator, Apollo, ZoomInfo or similar tools is an advantage.
- Excellent spoken and written English communication skills.
- Strong objection-handling, negotiation and relationship-building skills.
- Self-motivated, target-oriented and comfortable working with international sales targets.





Salesforce Knowledge Preferred The candidate should ideally have working knowledge of some of the following:

- Salesforce CRM
- Sales Cloud
- Service Cloud
- Experience Cloud
- Marketing Cloud
- Salesforce automation and customization
- Salesforce implementation and consulting services
- Salesforce integrations
- Salesforce migration
- Salesforce support and managed services

Candidates who have previously sold Salesforce products, Salesforce implementation services or Salesforce consulting services will be given preference.

Target Markets

Experience in any of the following markets is highly desirable:

- India
- Australia
- New Zealand
- APAC / Asia-Pacific

Candidates with proven experience generating B2B opportunities in Australia and New Zealand (ANZ) will be especially preferred.

Key Performance Indicators (KPIs)

- Qualified Salesforce leads generated per month
- Outbound calls and prospecting activities
- Email and LinkedIn outreach
- Qualified meetings / discovery calls booked
- Lead-to-meeting conversion
- Meeting-to-opportunity conversion
- Salesforce sales pipeline generated
- Revenue opportunities generated
- Follow-up and CRM discipline
- Achievement of monthly and quarterly targets

Preferred candidate profile: The ideal candidate is a proactive B2B sales professional with Salesforce knowledge and international market experience.

You should be comfortable identifying companies with Salesforce/CRM requirements, reaching out to senior decision-makers, understanding their business challenges, qualifying opportunities and generating meetings for the Sales team.

Salesforce ecosystem experience + International B2B Lead Generation + APAC/ANZ market exposure will be the key differentiators for this role.

Id recommend making Salesforce experience “preferred/strongly preferred” rather than an absolute mandatory requirement unless you specifically want to hire only candidates who have already sold Salesforce services. That will give you a much larger but still relevant candidate pool.

📌 In side Sales Executive- Sales Force Lead Generation (Pune)
🏢 Digicloud
📍 Pune