Digital Marketing HeadCompany: DS-MAX Properties Pvt. Ltd.

Location: Bengaluru, Karnataka

Employment Type: Full-time

Experience: 10–15+ years

Industry: Real Estate

About DS-MAX PropertiesDS-MAX Properties is a Bengaluru-based real estate developer with an established presence in the residential segment. The company has delivered a large portfolio of residential projects across Bengaluru and continues to expand its project portfolio and customer base.

Role OverviewWe are looking for an experienced and commercially driven Digital Marketing Head to lead the company's digital marketing function.

The role will be responsible for building and scaling a high-performance digital ecosystem across multiple real estate projects, with clear ownership of lead generation, lead quality, customer acquisition, funnel conversion and marketing ROI.

The ideal candidate should combine strong digital expertise with a deep understanding of business and sales outcomes.

Key ResponsibilitiesDigital &

• Performance Marketing

- Develop and execute the overall digital marketing strategy for DS-MAX Properties.
- Lead performance marketing across Google, Meta and other relevant digital platforms.
- Plan and manage project-wise digital campaigns based on business and sales objectives.
- Own digital marketing budgets and optimise spends based on ROI.
- Drive improvement in CPL, lead quality, conversion rates and customer acquisition cost.

Lead Generation & • Conversion
- Own the complete digital funnel from Lead → Qualification → Site Visit → Booking.
- Work closely with Sales and Channel Sales teams to improve digital lead conversion.
- Develop lead nurturing,



remarketing and re-engagement strategies.
- Identify opportunities to improve funnel performance through data and technology.

Digital Ecosystem
- Lead SEO, SEM, Social Media, Content Marketing and Website performance.
- Strengthen CRM, marketing automation and digital customer journeys.
- Drive analytics, attribution and performance dashboards.
- Explore and implement relevant AI and MarTech solutions to improve productivity and campaign effectiveness.

Team & • Agency Management
- Build, lead and mentor the digital marketing team.
- Manage external agencies, consultants and technology partners.
- Establish explicit KPIs and performance benchmarks for the digital function.
- Ensure timely execution of campaigns across multiple projects.

Business & • Analytics
- Provide regular performance reviews and actionable insights to senior management.
- Track marketing contribution to revenue and sales.
- Analyse campaign, project and channel-level performance.
- Identify opportunities for scaling successful campaigns and reducing inefficient spends.

Candidate Profile
- 10–15+ years of experience in Digital Marketing / Performance Marketing.
- Experience in Real Estate or other high-consideration businesses preferred.
- Strong hands-on experience with Google Ads, Meta Ads, SEO, Analytics and CRM/Marketing Automation.
- Experience managing significant digital marketing budgets.
- Strong understanding of lead-generation and conversion funnels.
- Proven experience in team and agency management.
- Strong analytical and commercial mindset.
- Excellent communication and stakeholder-management skills.
- Ability to translate marketing data into actionable business decisions.

📌 Head of Digital Marketing (Bengaluru)
🏢 DS-MAX Properties
📍 Bengaluru