Guest Relations & Sales Executive - Lifeyoga

Location: New Delhi

Function: Guest Relations & Sales

Reporting To: Centre / Guest Relations Lead

About Lifeyoga

Lifeyoga is a premium yoga and wellness destination focused on creating meaningful, personalised and transformative wellness experiences. The centre brings together yoga, movement, recovery and holistic wellbeing through thoughtfully designed programmes and an elevated guest experience.

The Role

We are looking for a Guest Relations & Sales Executive who can own the guest journey from the moment a prospect walks into the centre through to conversion, membership, renewal and upsell.

This is not a traditional front-desk role. The person will be expected to combine the warmth and attentiveness of a concierge with the commercial ownership of a sales professional.

The core objective is simple: understand the guest, recommend the right Lifeyoga experience, and convert that need into a meaningful membership relationship.

Key Responsibilities1. Guest Experience & Concierge

- Be the primary point of contact for guests and members at the centre.
- Create a warm, premium and personalised experience at every interaction.
- Understand each guest’s wellness objectives, preferences, schedule and barriers.
- Guide guests through classes, programmes, memberships and centre offerings.
- Proactively identify opportunities to enhance the guest experience.

2. Sales & Conversion

- Own sales conversations with walk-ins, trial guests, introductory-class attendees and other prospects.
- Convert trials and introductory experiences into memberships and subscriptions.
- Adopt a consultative selling approach rather than transactional selling.
- Match the guest’s needs and objectives to the most relevant Lifeyoga programme or membership.
- Clearly articulate the value, benefits and experience associated with each offering.
- Follow up with prospects who have not converted and actively move them through the sales funnel.




- Maintain strong conversion discipline across enquiries, trials, introductory classes and events.

3. Upselling & Cross-Selling

- Identify opportunities to upgrade members to higher-value or longer-duration memberships.
- Encourage relevant add-ons such as workshops, special sessions, private sessions and other Lifeyoga offerings.
- Identify changes in member behaviour or needs that create an opportunity for an upgrade or additional service.
- Drive membership value and relationship depth, not just transaction volume.

4. Renewal & Retention

- Build ongoing relationships with members beyond the initial sale.
- Track upcoming renewals and proactively engage members before expiry.
- Understand reasons for drop-off, inactivity or non-renewal and attempt recovery where appropriate.
- Work with the Guest Relations team to improve retention and lifetime value.
- Use member interactions as an opportunity to strengthen loyalty and engagement.

5. Lead & Pipeline Management

- Maintain accurate lead and prospect information in the CRM.
- Ensure every enquiry, trial and prospect has a clear next action.
- Follow up systematically through calls, WhatsApp and other approved channels.
- Track lead status, follow-ups, conversions, lost opportunities and reasons for non-conversion.
- Ensure no qualified lead is left unattended or without a defined next step.

6. Centre & Team Collaboration

- Coordinate closely with teachers, Guest Relations, Centre Operations teams.
- Use insights from guest interactions to improve programmes, offers and the overall customer journey.




- Support centre events, workshops and activation days from a guest engagement and sales perspective.
- Maintain seamless handoffs between sales, operations and service teams.

What Success Looks Like The ideal candidate will be measured on the quality and value of conversions. Key performance indicators will include:

- Trial / introductory class → membership conversion
- Lead → visit / trial conversion
- Membership sales against target
- Revenue / ARPU generated
- Upsell and upgrade revenue
- Renewal conversion
- Lead follow-up and pipeline discipline
- Number and value of active prospects
- Customer experience / guest satisfaction
- Member retention and engagement

The Ideal Candidate We are looking for someone who is:
- Commercially driven and comfortable owning a sales target.
- Naturally warm, articulate and confident in face-to-face conversations.
- A strong listener who can understand needs before recommending a solution.
- Comfortable selling premium experiences, where value needs to be demonstrated rather than discounted.
- Proactive with follow-ups and persistent without being pushy.
- Highly organised and disciplined with CRM and lead management.
- Comfortable handling objections and converting hesitation into a meaningful conversation.
- Interested in wellness, fitness, hospitality, luxury retail or premium consumer experiences.
- Able to balance hospitality + sales + relationship management seamlessly.

Experience Preferred: 2–5 years of experience in sales, guest relations, hospitality, premium retail, wellness, fitness, hospitality or a high-touch consumer-facing setting.

Experience selling memberships, subscriptions, premium services or high-value consumer experiences will be an advantage.

Please share profiles on [email protected]

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits

- Paid time off

Work Location: In person

📌 Guest Relations Sales (Chanakyapuri)
🏢 Lifeyoga Private
📍 Chanakyapuri