- Strategic Portfolio Management: Formulate long-term strategic roadmaps, brand positioning, and Annual Operating Plans (AOP) for the entire CNS / Neuro-Psychiatry line across West Asia markets.
- Recent Product Conceptualization &
- Launches:
Identify unmet therapeutic needs, build commercial business cases for portfolio expansion, and lead end-to-end multi-market launch plans.
- Team Leadership &
- Mentorship:
Lead, guide, and develop a team of Product Managers / Assistant Product Managers in executing 360-degree brand initiatives, campaign inputs, and promotional materials.
- Regional Business Partnership: Collaborate directly with Country Managers, Regional Sales Heads, and local distributor teams to review market performance, run region-specific campaigns, and conduct post-launch audits.
- KOL &
- Scientific Engagement:
Drive Continuing Medical Education (CME) initiatives, international symposiums, and Key Opinion Leader (KOL) engagement strategies aligned with local health authority guidelines.
- Market Intelligence &
- P&L; Oversight:
Analyze IQVIA / regional prescription trends, competitor intelligence, and pricing dynamics to optimize brand P&L; and market share.
Preferred candidate profile
- Education: B.Pharm / M.Pharm / B.Sc with an MBA / PGDM in Marketing or Pharma Management from a reputed institute.
- Experience: 8 to 12 years of core PMT / Brand Management experience in Tier-1/Tier-2 Indian or Multinational Pharma companies.
- Leadership Skills: Experience managing/mentoring direct reports or cross-functional team members.
- Market Exposure: Prior exposure to international marketing (Emerging Markets / West Asia) is a major plus, though strong domestic GPMs/Senior PMs with top-tier CNS experience are welcome.