The Vriksha Co. is a D2C wellness brand built on Ayurveda-rooted, science-backed functional nutrition with herbal tea infusions (Calm Mind, Restful Sleep, Happy Gut, and single-herb blends like Chamomile, Hibiscus, and Butterfly Pea) and functional gummies (Melatonin, Biotin, Shilajit, Kids Multivitamin+Omega-3) for stress, sleep, gut health, and everyday performance. We are available across Amazon, Flipkart, and Blinkit, and we're now investing seriously in content and community.

We're looking for a one-person content engine, someone who can look at our brand, our products, and what's happening in wellness, and independently come up with what to post, then take it all the way to a publish-ready image or reel. This isn't a "hand me a brief" role. You bring the idea, then you design it, shoot it, or edit it into something we can post that day.

You'll work directly with the founder with no layers, no waiting on sign-offs from five people. It's fast-paced, high-ownership, and genuinely ground-up, where you'll help shape what The Vriksha Co.'s content voice becomes, not just execute an existing playbook.

What you'll do

- Pitch content ideas and calendars across our core themes like stress, sleep, gut health, performance, etc., for Instagram and LinkedIn
- Design static posts, carousels, and product creatives in our brand identity
- Shoot and edit short-form video/reels. Product-led,



founder-led, or trend-led, from start to finish
- Turn a rough idea into a finished, post-ready asset without heavy hand-holding
- Keep a consistent posting cadence and content calendar
- Stay close to what's trending in wellness/D2C content and adapt it to our brand voice

What we're looking for

- A portfolio that shows both design and video editing, not just one or the other
- Comfort with tools like Canva/Photoshop/Illustrator for design and CapCut/Premiere Pro (or similar) for editing
- A content instinct where you think about why a post works, not just how it looks
- Someone who can work fast and independently in a lean, early-stage setup
- Good to have: experience with wellness, D2C, or FMCG brands; familiarity with AI video tools (e.g., Runway); an eye for Ayurveda/functional nutrition content

Why join

- Direct mentorship from the founder and real ownership of the brand's content direction from day one
- Build a content function from the ground up at a growing D2C brand and not just maintain someone else's system
- Rapid-paced environment with high learning velocity

To apply: Send your portfolio + a quick note on how you can help us to: Email: [email protected]

OR

Call: +91 (phone hidden)

Working days are Monday to Friday, 10-6 pm.

📌 Graphic Designer/Video Editor/Content Strategist (Gurugram)
🏢 The Vriksha
📍 Gurugram