Location: Bangalore – Onsite

Experience: 5+ Years

Employment Type: Full-time

Joining: Immediate Joiners Preferred

We are looking for an experienced Google & Meta Ads Specialist to manage and optimize digital advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

The candidate will be responsible for planning campaigns, monitoring performance, optimizing budgets, and improving overall advertising results.

Key Responsibilities

--Plan, launch, manage, and optimize campaigns on Google Ads and Meta Ads.

--Manage Google Search, Display, Performance Max, YouTube, and other relevant campaigns.

--Manage Facebook and Instagram campaigns for lead generation, conversions, traffic, and remarketing.

--Conduct keyword and audience research.

--Create and optimize ad copy, creatives, and landing pages.

--Monitor campaign performance and optimize CPC, CTR, CPA, CPL, ROAS, and conversions.

--Optimize targeting, bidding strategies, budgets, and campaign structure.

--Conduct A/B testing of ads, audiences, and landing pages.

--Set up and monitor conversion tracking using GA4, Google Tag Manager, ---Google Ads tracking, Meta Pixel, and Conversion API.





--Prepare regular campaign performance reports and provide actionable recommendations.

--Work with the marketing and creative teams to align campaigns with business objectives.

--Stay updated with the latest Google and Meta advertising trends and platform changes.

Requirements

--5+ years of experience in digital advertising or performance marketing.

--Strong hands-on experience with Google Ads and Meta Ads.

--Good understanding of campaign optimization, audience targeting, bidding, and remarketing.

--Strong analytical and data-driven decision-making skills.

--Experience with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.

--Valuable understanding of CPA, CPL, CTR, CPC, ROAS, and conversion rate.

--Strong communication and reporting skills.

--Ability to manage multiple campaigns and meet performance targets.

--Google Ads or Meta certifications are an advantage.

Preferred

Experience with LinkedIn Ads, YouTube Ads, X Ads, or Snapchat Ads will be an added advantage.

📌 Google & Meta Ads Specialist (Bengaluru)
🏢 PixZent Technologies
📍 Bengaluru