We are looking for a Google Ads and Meta Ads Specialist to manage, optimize and scale paid campaigns across Google, Facebook and Instagram. The candidate should have hands-on experience in lead generation, ecommerce and performance marketing campaigns.

Key Responsibilities

- Create and manage Google Search, Display, Shopping, Performance Max and remarketing campaigns
- Plan and execute Facebook and Instagram advertising campaigns
- Conduct keyword, audience and competitor research
- Manage budgets, bidding strategies, targeting and campaign optimization
- Test ad copies, creatives, audiences and landing pages
- Track conversions using GA4, Google Tag Manager and Meta Pixel
- Monitor campaign performance and improve ROAS, CPL and CPA
- Prepare weekly and monthly performance reports
- Coordinate with creative, content and client servicing teams

Required Skills




- 1.5 to 3 years of experience in Google Ads and Meta Ads
- Strong knowledge of Google Ads Manager, Meta Ads Manager and GA4
- Experience in conversion tracking and remarketing
- Positive understanding of campaign funnels and audience targeting
- Strong analytical and reporting skills
- Proficiency in Excel or Google Sheets
- Good communication and attention to detail

Google Ads and Meta certifications will be an added advantage. Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s)

- Do you have 1.5–3 years of hands-on experience managing Google Ads and Meta Ads campaigns?
- Have you worked hands-on with GA4, Google Tag Manager and Meta Pixel for conversion tracking and campaign optimization?

Work Location: In person

📌 Google Ads and Meta Ads Specialist (Kolkata)
🏢 People Power
📍 Kolkata