Key ResponsibilitiesSales &

- Revenue Management

- Develop and execute project-wise sales strategies to achieve monthly, quarterly and annual sales targets.

- Prepare sales forecasts, revenue plans, inventory movement strategies and collection projections.

- Drive sales across direct, channel partner, broker and referral networks.

- Monitor the complete sales funnel from lead generation to site visit, negotiation, booking and closure.

- Review daily and weekly sales performance, conversion ratios and team productivity.

- Identify slow-moving inventory and develop specific strategies for liquidation.

- Recommend pricing, payment plans, offers and sales schemes based on market conditions and management objectives.

- Ensure effective follow-up of prospects and improve lead-to-booking conversion ratios.

- Coordinate with CRM and Accounts teams for booking documentation, collections and customer handover requirements.

Marketing &

- Brand Strategy

- Develop and implement integrated marketing plans for ongoing and upcoming projects.

- Plan project launches, pre-launch campaigns and sustenance marketing activities.

- Manage digital marketing, social media, performance campaigns, outdoor media, print, radio, events and other ATL/BTL activities.

- Work with creative, digital, media and PR agencies for timely execution of campaigns.

- Ensure consistency in project positioning, communication and brand identity.

- Monitor marketing budgets and evaluate campaign performance based on lead quality, CPL, CAC and conversions.

- Conduct competitor analysis covering pricing, product offering, inventory, promotions and marketing activities.

- Develop project brochures, presentations, sales collaterals, advertisements, videos, hoardings and digital creatives in coordination with agencies.

Channel Partner &

- Broker Management

- Build and maintain a strong network of channel partners, brokers, IPCs and property consultants.





- Develop CP activation and engagement programs to generate consistent business.

- Conduct broker meets, project presentations, site visits and sales events.

- Define channel incentive structures in coordination with management.

- Monitor channel partner productivity and maintain strong relationships with high-performing partners.

- Explore new markets and catchment areas for project sales.

Team Leadership

- Lead, mentor and manage the Sales, Marketing and Business Development teams.

- Establish individual and team-wise KPIs, targets and performance benchmarks.

- Conduct regular sales reviews and pipeline meetings.

- Train the team on project USPs, pricing, competition, negotiation and closing techniques.

- Ensure proper utilization and discipline of CRM systems.

- Identify manpower requirements and participate in recruitment of sales and marketing personnel.

- Build a performance-driven culture focused on accountability and customer experience.

Market Intelligence &

- Strategy

- Conduct regular market and competitor analysis to identify emerging opportunities.

- Provide management with insights regarding market trends, customer preferences, competitor pricing and demand patterns.

- Recommend product positioning, unit mix, pricing and promotional strategies.

- Support management in evaluating recent project opportunities from a sales and marketability perspective.

- Prepare MIS reports and presentations for senior management.

Project Launch &

- Coordination

- Develop complete sales and marketing plans for new project launches.

- Coordinate with Projects, Design, Finance, Legal, CRM and Management teams to ensure launch readiness.

- Ensure availability of approved sales collaterals, pricing sheets, inventory details, sample units and site experience before launch.

- Coordinate with project teams to ensure commitments communicated to customers are aligned with actual construction and delivery timelines.

Pay: ₹50,000.00 - ₹120,000.00 per month

Work Location: In person

📌 General Manager - Sales & Marketing (Lucknow)
🏢 ganpati infrastructure development
📍 Lucknow