Marketing Manager Location: Delhi

Experience: 5–8 Years

Employment Type: Full time

Department : Marketing

About the Role :- We are looking for a highly versatile and hands-on Marketing Manager who can take ownership of the complete marketing function across our FMCG, Entertainment, Events, Sports, and Lifestyle businesses.

This is an all-round marketing role for someone who can think strategically, execute independently, manage multiple stakeholders, and drive marketing from idea to execution to measurable results.

The ideal candidate should have exposure to both online and offline marketing and should be comfortable handling everything from brand strategy and digital campaigns to events, partnerships, PR, activations, content, customer acquisition, and agency management.

Key Responsibilities :-1.

Overall Marketing

Strategy

- Develop and execute the overall marketing strategy across different brands and business verticals.
- Create annual, quarterly, and campaign-wise marketing plans.
- Identify target audiences, market opportunities, and growth areas.
- Build brand awareness, customer acquisition, engagement, and retention strategies.
- Ensure marketing initiatives are aligned with business and revenue objectives.

2. Brand &

• Communication

- Own brand positioning, brand identity, messaging, and communication.
- Develop marketing concepts and campaigns that strengthen brand visibility.
- Ensure consistency of brand communication across digital, offline, events, PR, and other touchpoints.
- Work with creative teams to develop impactful campaigns, creatives, videos, presentations, and marketing collateral.

3. Digital &

• Social Media

- Oversee the complete digital marketing function, including social media, paid advertising, SEO/SEM, content, email/WhatsApp marketing, and lead generation.
- Develop social media strategy and content calendars.
- Monitor digital campaigns and optimise them for reach, engagement, leads, and conversions.
- Explore new digital platforms and marketing opportunities.
- Manage influencer and creator collaborations.

4. FMCG &

• Consumer Marketing

- Develop and execute marketing initiatives for FMCG products and consumer brands.




- Support product launches, promotions, sampling, retail activations, and seasonal campaigns.
- Work with sales/distribution teams to improve product visibility and market penetration.
- Understand consumer behaviour and use insights to develop effective campaigns.

5. Events &

• Experiential Marketing

- Develop and execute marketing strategies for events, tournaments, entertainment properties, activations, and experiences.
- Drive registrations, bookings, ticket sales, footfall, and audience engagement.
- Plan pre-event, event-day, and post-event marketing campaigns.
- Manage on-ground activations, promotional activities, and brand experiences.

6. Partnerships, Sponsorships &

• Collaborations

- Identify and build partnerships with brands, corporates, influencers, media houses, communities, schools, and other organisations.
- Develop sponsorship and co-branding opportunities.
- Negotiate and manage strategic marketing collaborations.
- Explore cross-promotional opportunities to increase brand reach and business.

7. PR &

• Media

- Develop PR and media strategies to increase brand visibility.
- Coordinate with PR agencies, journalists, media partners, and publications.
- Identify opportunities for press coverage, interviews, brand stories, and media partnerships.
- Manage brand communication during major launches and events.

8. Offline &

• On-Ground Marketing

- Plan and execute outdoor advertising, print, retail marketing, activations, sampling, hoardings, merchandise, and other offline initiatives.
- Identify innovative ways to reach target consumers.
- Coordinate with vendors and agencies for on-ground execution.

9.

Campaign

Management

- Conceptualise, plan, execute, and evaluate end-to-end marketing campaigns.
- Prepare campaign briefs, timelines, budgets,



and deliverables.
- Coordinate with creative, content, sales, operations, event, and external agency teams.
- Ensure campaigns are delivered on time and within budget.

10. Budget, Analytics &

• ROI

- Plan and manage marketing budgets across different activities.
- Track campaign performance, leads, conversions, reach, engagement, customer acquisition, and ROI.
- Prepare regular marketing reports and present insights to management.
- Identify what is working and continuously optimise marketing investments.

11. Agency &

• Vendor Management

- Manage relationships with advertising, digital, creative, PR, influencer, production, media, and event agencies.
- Brief agencies, evaluate proposals, negotiate commercials, and monitor deliverables.
- Build and manage a reliable network of marketing vendors and partners.

12. Team &

• Cross-Functional Collaboration

- Work closely with Sales, Business Development, Events, Operations, Creative, Content, and Leadership teams.
- Lead and coordinate internal and external marketing resources.
- Manage multiple projects simultaneously and ensure timely execution.
- Take complete ownership of marketing deliverables from concept to execution.

What We’re Looking For :

-

- 5–8 years of experience in marketing, preferably across multiple sectors such as FMCG, Entertainment, Events, Sports, Media, Hospitality, Lifestyle, or Consumer Brands.
- Strong understanding of 360° marketing across digital and offline channels.
- Proven experience in brand building and campaign management.
- Experience in events, activations, partnerships, sponsorships, PR, and influencer marketing.
- Strong commercial understanding and ability to connect marketing activities with business results.
- Excellent communication, presentation, negotiation, and stakeholder-management skills.
- Strong project-management and execution capabilities.
- Creative, analytical, proactive, and highly hands-on.
- Ability to independently manage multiple marketing functions rather than being limited to one area.
- Comfortable working in a fast-paced and dynamic environment.

📌 General Manager Marketing (Delhi)
🏢 District 9
📍 Delhi