Role & responsibilities

Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage: Ensure that Walplast gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast products by creating awareness and demand through influencers and client activation.

Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand,



changing trends, economic indicators, and competitors.

Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and cutting-edge.

Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.

Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

1. 3 to 5 years of experience in handling Paints/Texture/Tile adhesives retail sales
2. Base location - Calicut, will handle Calicut, Wayanad and Kannur in Kerala

Share your resume at [email protected]

📌 Executive - Sr. Executive- Retail sales- Calicut ( Building Materials) (Kozhikode)
🏢 Walplast Products
📍 Kozhikode