Roles and Responsibilities: Job Title: Marketing Executive Role: Sales Intelligence & Content Research Specialist Experience: 1-2 years Role Description: The primary objective of this role is to conduct high-quality market, company, and prospect research, develop sales intelligence, and provide data-driven insights that help the Sales and Marketing teams identify, understand, and engage potential target clients across the USA, UK, and EMEA regions. The role will combine research, sales intelligence, content development, database management, and marketing support.

Key Responsibilities: 1.

Sales

Intelligence & Market Research Conduct detailed research on target companies, industries, markets, and potential prospects.

Research companies that fall within JK Tech's target account/radar list and identify relevant business opportunities.

Gather and analyse information on companies, including business profile, industry, technology landscape, key decision-makers, business priorities, digital initiatives, and potential areas where JK Tech can add value.

Provide actionable, data-driven insights to the Sales and Marketing teams to support account planning and prospecting.

Track market trends, industry developments, competitor activity, and relevant business triggers.2.

Database

Management & Lead Intelligence Create, maintain, and regularly update prospect and company databases.

Use tools such as ZoomInfo, Lusha, LinkedIn Navigator, Excel/Word proficiency and other research platforms to identify companies and relevant decision-makers.

Ensure accuracy and completeness of company, contact, designation, email, industry, geography, and other relevant prospect information.

Segment and enrich databases based on industry, geography, company size, business relevance, and sales priorities.3. Sales & Marketing Research Support Support the Sales team with account-level research and prospect intelligence before client outreach and meetings.

Develop company profiles,



account intelligence reports, prospect briefs, and research reports.

Identify relevant business events, leadership changes, investments, acquisitions, technology initiatives, and other triggers that could create sales opportunities.

Work closely with Sales and Marketing to convert research findings into actionable campaigns and prospecting strategies.4.

Content

Writing & Communication Develop high-quality content to support Sales and Marketing activities, including:

Company and industry research reports Account/prospect briefs Sales intelligence reports Email campaigns LinkedIn and other marketing content Client/prospect communications Industry and market insights Assist in developing personalised content for target accounts and campaigns.

5.

Email

Campaign & Campaign Support Support the creation, execution, and tracking of targeted email campaigns.

Develop prospect lists and segment databases for campaigns.

Research and recommend relevant target accounts and personas for specific campaigns.

Analyse campaign data and provide insights to improve future campaigns.6.

Additional Marketing

Skills – Preferred Candidates with additional skills in video creation, graphic design, presentation design, or digital content creation would be preferred, as these skills can be leveraged to support broader marketing initiatives.

Experience with tools such as Canva, Adobe Creative Suite, PowerPoint, video editing tools, or similar platforms would be an advantage.

Desired Candidate

Profile Bachelor's degree in Marketing, Communications, Business, Research, Journalism,



or a related field.

1-2 years of experience in market research, sales intelligence, business research, content research, lead generation, or a similar role.

Solid research and analytical capabilities.

Excellent written and verbal communication skills.

Strong attention to detail and ability to work with large amounts of data.

Ability to translate research and data into clear, actionable business insights.

Good understanding of B2B sales and marketing processes.

Experience with ZoomInfo, Lusha, LinkedIn, CRM systems, email marketing platforms, or similar tools.

Strong Excel/Google Sheets skills and ability to organise and analyse data.

Ability to independently research companies and identify relevant information from multiple sources.

Ability to work effectively with Sales, Marketing, and other internal stakeholders. Preferred / Value-Added Skills Content writing and copywriting Account-based marketing (ABM) research B2B prospect research Email campaign management LinkedIn research and content Basic graphic design Video creation/editing PowerPoint/presentation design Canva or Adobe tools Experience supporting technology/IT services companies would be an advantage.

Key Outcome Expected from the Role The person should become a strong Sales Intelligence and Research support function for the business, enabling the Sales and Marketing teams to:

Identify the right target accounts and prospects.

Understand target companies and their business priorities.

Build accurate and actionable prospect databases.

Generate meaningful sales intelligence.

Improve the quality and personalisation of sales outreach.

Support data-driven marketing campaigns.

Develop research-backed content and insights.

Improve overall sales and marketing effectiveness across the USA, UK, and EMEA markets.

Skills

Analytical ThinkingMarketing researchContent writingresearch

📌 Executive - Marketing (Bengaluru)
🏢 JKTech -Support-Salesu0026MKTG
📍 Bengaluru