Event Sales Executive

Experience: 2–4 Years

Location: Delhi NCR

Employment Type: Full-Time

Work Mode: In office

Compensation: ₹3–4.2 LPA

About the Client

We are hiring for a client operating in the events and experiential space.

We're looking for a dynamic, target-driven sales professional who can build relationships with corporate clients, understand their event requirements, develop customised event solutions, and drive business from lead generation through successful closure.

Role Overview

We are looking for an Event Sales Executive / Business Development Executive with strong B2B sales experience and a proven ability to develop corporate relationships.

The role will focus on identifying new business opportunities, connecting with corporate decision-makers, understanding event objectives and requirements, preparing customised proposals, negotiating commercial terms, and closing event business.

The ideal candidate should be confident in client interactions, strong at networking and follow-ups, target-oriented, and comfortable managing the complete sales cycle in a fast-paced events environment.

Key Responsibilities

Lead Generation & Business Development

- Identify and generate new B2B event sales leads through calls, emails, LinkedIn, references, exhibitions, and other relevant channels.
- Build and maintain a strong pipeline of prospective corporate clients.
- Identify new business opportunities across different types of corporate and social events.
- Generate opportunities across:
- Corporate Events
- Conferences
- Exhibitions
- Product & Brand Launches
- Award Functions
- Employee Engagement Events
- Social Events
- Conduct consistent follow-ups with prospects to convert opportunities into business.

Corporate Client Relationship Management

- Develop and maintain relationships with corporate clients and key decision-makers.
- Build relationships with HR, Administration, Marketing, Procurement, and Corporate Communications teams.
- Understand client event objectives, requirements, budgets, guest size, venue preferences, and timelines.
- Maintain strong relationships with existing clients to generate repeat and referral business.




- Handle client queries and communicate effectively throughout the sales process.

Sales & Business Closure

- Prepare and present customised event proposals, quotations, presentations, and concepts.
- Recommend suitable event solutions based on client requirements and budgets.
- Manage the complete sales cycle from lead generation to negotiation, order closure, and payment follow-up .
- Negotiate with clients and close commercially viable event opportunities.
- Work towards achieving monthly and quarterly sales targets.
- Follow up on payments and ensure timely collections.

Event Coordination & Execution

- Coordinate with internal teams, vendors, and production partners for event planning and execution.
- Communicate client requirements accurately to internal and external stakeholders.
- Coordinate with relevant teams to ensure event requirements are delivered as agreed.
- Support venue visits and other pre-event activities whenever required.
- Ensure smooth handover of closed projects to the execution team.

Sales Pipeline & Market Development

- Maintain accurate client information, sales pipeline, follow-ups, and sales activities in CRM/MS Excel .
- Track prospects and opportunities through different stages of the sales funnel.
- Identify emerging opportunities in the corporate events market.
- Stay connected with industry networks and potential corporate clients.
- Develop referral and repeat-business opportunities from existing relationships.

Key KPIs

- Revenue generated through new and existing clients.
- Gross margin generated from closed event projects.
- Achievement of monthly and quarterly sales targets.
- Number of qualified B2B leads generated.
- Number of client meetings and business opportunities created.
- Conversion of qualified leads into closed event projects.




- Repeat business and client retention.
- Referral business generated through existing clients.
- Sales pipeline value and consistent movement of opportunities through the funnel.
- Timely follow-up and payment collection.

Requirements & Qualifications

- 2–4 years of B2B sales experience .
- Experience in events, exhibitions, corporate events, experiential marketing, or related industries will be preferred.
- Excellent communication and presentation skills.
- Strong negotiation and closing skills.
- Strong client-handling, networking, and relationship-building abilities.
- Excellent follow-up and business development skills.
- Ability to understand client requirements and recommend customised event solutions.
- Proficiency in MS Office, MS Excel, PowerPoint, and CRM tools .
- Self-motivated and highly target-oriented.
- Comfortable working in a fast-paced and performance-driven environment.
- Willingness to travel for client meetings, venue visits, and business development activities when required.

Key Skills B2B Sales | Event Sales | Business Development | Corporate Sales | Lead Generation | Client Acquisition | Relationship Management | Networking | Event Solutions | Proposal Preparation | Negotiation | Sales Closing | CRM | MS Excel | Pipeline Management | Client Handling

Preferred Candidate Profile The ideal candidate should be:

- Highly target-oriented and driven by business growth.
- Confident while interacting with corporate decision-makers.
- Strong at networking and generating new business opportunities.
- Skilled at understanding client requirements and converting them into customised event solutions.
- Persistent and disciplined with follow-ups.
- Strong in negotiation and closing.
- Comfortable managing the complete B2B sales cycle.
- Relationship-oriented with the ability to generate repeat and referral business.
- Comfortable travelling for client meetings and venue visits.
- Able to work effectively in a fast-paced events environment.

Compensation & Work Details CTC: ₹3–4.2 LPA

Experience: 2–4 Years

Location: Delhi NCR

Work Mode: On-Site

Employment Type: Full-Time

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