Email Marketing Executive – Pre-Sales & Lead GenerationLocation: Remote

Employment Type: Full time / Part-Time

Experience: 1–3 years

Department: Sales & Marketing

About the RoleWe are looking for an Email Marketing Executive – Pre-Sales & Lead Generation who can help us identify potential B2B clients, run targeted email outreach campaigns, engage with prospects, qualify opportunities, and generate sales meetings.

This is not a newsletter or traditional email marketing role. The primary focus is B2B cold email outreach, prospect engagement, lead qualification, and appointment setting.

Key Responsibilities1.

Prospect

Research & Lead Generation

- Research and identify relevant B2B companies and decision-makers.
- Build targeted prospect lists based on industry, company size, geography, job title and business requirements.
- Use tools such as LinkedIn Sales Navigator, Apollo, email databases and lead enrichment tools.
- Verify and maintain accurate prospect data.

2.

Email Campaign

Management
- Create and manage targeted cold email campaigns.
- Write short, personalized and engaging email sequences.
- Create follow-up sequences to increase response rates.
- Segment campaigns based on industry, audience and service requirements.
- Test different subject lines, messaging and calls-to-action.

3. Pre-Sales & Lead Qualification
- Monitor incoming email responses and engage with interested prospects.
- Understand the prospect's requirement and identify potential opportunities.
- Handle basic objections and questions through email.
- Qualify prospects based on predefined criteria.
- Schedule qualified meetings/calls for the sales team.

4.

Campaign

Optimization
- Monitor campaign performance and identify areas for improvement.
- Track:
- Emails sent
- Delivery/bounce rate
- Reply rate
- Positive reply rate
- Qualified leads
- Meetings booked
- Continuously improve targeting, messaging and follow-up sequences.

5. CRM & Reporting
- Maintain accurate lead and prospect information in CRM/Google Sheets.
- Update lead status and follow-up activities.




- Maintain clear records of conversations and opportunities.
- Provide regular campaign performance reports.

6.

Email

Deliverability
- Understand basic email deliverability principles.
- Monitor sender reputation, bounce rates and spam-related issues.
- Have working knowledge of SPF, DKIM, DMARC, domain warming and inbox management.
- Follow responsible cold-email practices and applicable email regulations.

Required Skills
- 1–3 years of experience in B2B email marketing, cold email outreach, lead generation, SDR or pre-sales.
- Strong written English and qualified communication skills.
- Experience with cold email campaigns and follow-ups.
- Ability to research companies and identify decision-makers.
- Good understanding of B2B sales and lead qualification.
- Experience with tools such as Apollo, Sales Navigator, Instantly, Smartlead, Lemlist, HubSpot, Zoho or similar tools.
- Strong attention to detail and data accuracy.
- Comfortable working with targets and campaign metrics.
- Ability to work independently and take ownership of assigned campaigns.

Good to Have
- Experience generating leads for IT, digital marketing, web development, SaaS or professional services.
- Experience working with international clients, particularly the US, UK, Canada, Australia or UAE.
- Experience handling email replies and booking sales meetings.
- Knowledge of CRM and sales automation.
- Experience with LinkedIn outreach in addition to email.

Key Performance IndicatorsPerformance will primarily be measured on:
- Quality of prospects generated
- Positive email replies
- Qualified leads
- Meetings booked
- Lead-to-meeting conversion
- Campaign and deliverability performance
- Consistency of follow-ups and CRM updates

Ideal CandidateThe ideal candidate is someone who can take ownership of the process from: Finding the right prospect → Researching them → Sending personalized outreach → Following up → Handling responses → Qualifying the opportunity → Booking the meeting.

We are looking for someone who focuses on quality conversations and qualified opportunities, not simply sending a high volume of emails.

📌 Email Marketing (PreSales + Lead Generation) (India)
🏢 YB DIGITAL PRO
📍 India