We are looking for a Retention Marketing Expert who can own and scale our retention engine across Email, WhatsApp, SMS, and Push Notifications. This is a full-time, hybrid role for someone who is obsessed with customer loyalty, LTV growth, and habit-building strategies in D2C e-commerce.

If you understand how to move customers from their first purchase → repeat purchase → loyalty → ultimate brand advocacy, this is the role where you’ll get to put that playbook to work.

What You’ll Do

? Retention & Loyalty Strategy

- Build a complete retention roadmap: flows, automations, and campaigns across Email, SMS, WhatsApp, and Push.

- Design customer journeys that increase repeat purchases, shorten reorder cycles, and build habits that make supplements part of a pet parent’s daily routine.

- Move customers through loyalty phases—first-time → repeat → loyalist → advocate.

? LTV Growth & Analytics

- Track and optimize LTV, retention curves, churn, reorder intervals, and loyalty metrics.

- Execute strategies to increase LTV by 30% in 60 days and 100%+ in 12 months.

- Tie retention performance directly to cash flow and growth goals.

✍️ Copywriting & Campaign Execution

- Write high-converting copy for emails, WhatsApp flows, and SMS that resonates emotionally with pet parents.

- Create campaigns that mix education, storytelling, and direct response to drive action.

- Test subject lines, hooks, offers, and storytelling angles relentlessly.

⚙️ Systems, Tools & Automation

- Build and manage advanced retention flows in Klaviyo, QuickReply, and equivalent platforms.

- Use ChatGPT and automation tools to streamline workflows and generate insights.

- Create and optimize reporting dashboards that give a real-time pulse of retention performance.

?‍?‍? Leadership & Collaboration





- Work closely with the founder and growth team to integrate retention into the overall marketing engine.

- Be a natural leader: set processes, assign tasks, and push for continuous improvement.

- Stay ahead of e-commerce retention trends and bring fresh strategies to the table.

What We’re Looking For

✅ Must-Haves

- 3+ years of experience in retention marketing for D2C e-commerce.

- Proven success in scaling Email, WhatsApp, SMS, and Push Notification channels.

- Platform expertise in Klaviyo, QuickReply, and equivalents.

- Strong copywriting skills (you must be able to write your own campaigns, not just brief them).

- Solid understanding of LTV, cash flow, churn reduction, and customer loyalty models.

- Proficiency with ChatGPT and prompting + strong grasp of automation workflows.

- Ability to design strategies that improve reorder cycles, habit formation, and loyalty-driven LTV growth.

- Must be a dog parent.

? Nice-to-Haves

- Experience in pet, wellness, or supplement brands.

- Ability to create content assets yourself (bonus, not required).

Why Join Us?

- Work directly with the founder on a mission-driven brand.

- Own one of the highest-leverage roles in the business—where your work directly drives revenue, loyalty, and growth.

- Hybrid, flexible, and growth-focused work environment.

- 40% discount on our products for your own dog.

- Paid learning resources to keep you sharp and ahead.

Role Details

- Type: Full time, Hybrid (In-office)

- Compensation: ₹20,000 – ₹30,000/month (based on experience)

- Growth Path: Head of Retention Marketing / Lifecycle Marketing Lead as we scale

If you love pets, understand retention like a science, and know how to turn one-time buyers into lifelong loyalists this is your role.

? Apply now and help us build India’s most loved pet wellness brand.

📌 Ecommerce Retention Marketing Expert (Mumbai)
🏢 Unleash wellness
📍 Mumbai