E- Commerce Manager is responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including business planning, content strategy and development, promotional campaigns and P&L; delivery of the Ecommerce Channel.
The E-Commerce Manager will be a seasoned practitioner in consumer e-commerce, with significant experience of account management from a variety of channels. They will be able to demonstrate mastery of and passion for the art of online business, a love of data and an understanding of how to utilize the power of insights & analytics to support customer goals.
Key Responsibilities
- Responsible for leading the digital transformation in the way our brands connect, communicate and transact with our audiences and shoppers.
- Own and drive the top line online sales number, and P&L;
- Manage online margin through effective pricing and promotional activities
- Attract new and existing visitors to the eCommerce proposition
- Own, manage and execute the onsite merchandising and conversion activities including
- Produce and present frequent online sales budgets and forecasts
- Responsible for Key Ecom performance metrics such as: Daily run rate in units by platform,
Ranking of products, SPARC scores, Traffic and Glance views, Competition mapping, Market share tracking
- Assess and implement commercial/sales opportunities to maximize online revenue and profitability
- Create, present and execute robust sales and marketing plans demonstrating specific activities to bridge gaps to budget and forecast
- Create and maintain an online business plan
- Keep current knowledge of online trends, to develop new opportunities, eg in social commerce, live-stream etc.
- Lead development and maintenance of all digital assets (product imagery, product specs, videos, long/ short product descriptions, SEO keywords etc). Identify where other parts of TwO organization may have practical assets and ‘steal with pride’
Skills, Knowledge and Expertise ESSENTIAL:
- Significant experience and demonstrable expertise in account management- direct management experience of e-comm and omni-channel
- Proven success in building businesses through e-commerce channels.
- Good business acumen with proven record of building sales and managing P&L.;
- FMCG experience
- Excellent analytical skills- fluent in e-commerce success metrics