1. Plan, manage, and optimize Meta Ads and Google Ads campaigns.
2. Manage advertising campaigns across E-commerce and Quick Commerce platforms.
3. Monitor key performance metrics such as ROAS, CTR, CPC, CPA, conversions, and sales.
4. Analyze campaign data to identify opportunities for improving sales, ROI, and overall campaign performance.
5. Monitor audience, campaign, and platform performance and recommend optimization strategies.
6. Analyze ad creative performance and provide data-driven suggestions for improvement.
7. Coordinate with the marketing team for campaign planning, execution, and performance improvement.
8. Prepare weekly and monthly performance reports and dashboards.
9. Track advertising spend, sales, conversions, and overall campaign performance.
10. Use Excel and Google Sheets for data analysis, reporting,
and dashboard preparation.
11. Provide data-driven insights and recommendations to support marketing and sales decisions.
Skills & Requirements
1. 1–3 years of relevant experience in E-commerce and Performance Marketing.
2. Positive knowledge of Meta Ads and Google Ads.
3. Understanding of E-commerce and Quick Commerce advertising.
4. Strong understanding of digital marketing and advertising metrics.
5. Strong analytical and data interpretation skills.
6. Good working knowledge of Excel and Google Sheets.
7. Ability to analyze campaign data and identify performance and growth opportunities.
8. Good communication skills and strong attention to detail.
9. Ability to work collaboratively with the marketing and e-commerce teams.